Networx's 'Maximising the Media' event in Brisbane News

Friday 31st August 2007 11:16am
By Networx Brisbane

Our Networx Brisbane networking seminar 'Maximising the Media', held at Brisbane Powerhouse on 29 August 2007 featured in the scoials section of 'Brisbane News':

Networx 'Maximising the Media' event in Brisbane News - August 2007

Brisbane's marketing, PR and communications industry learnt how to 'maximis the media':

Are you struggling to get your story noticed by the media? Are you at a loss as to what will get it over the line? Perhaps a stronger 'hook'... a different spokesperson maybe... or is the solution as simple as the actual 'day' you sell it in? Find out what works and what doesn't when it comes to securing editorial coverage.

The panel covered:

  • The different criteria radio, television and print journalists use when choosing one story over another
  • How to salvage a story that goes horribly wrong
  • How to develop a 'win win' radio promotion for your brand
  • The common mistakes PR professionals make
  • How to nurture media relationships

 Speakers were:

  • Emma Blackwood, News Editor, Austereo (Triple M + B105)
  • Amanda Fitzgerald, News Journalist and Presenter, Network Ten
  • Daniel Sankey, Chief of Staff, Brisbanetimes.com.au
  • Heather McWhinnie, Editor,bmagazine
  • Sophie Gatward, Promotions and Marketing Director, Austereo (Triple M + B105)

Thanking our sponsors: LapePhelan Marketing Communications, Aquent, Brisbane Powerhouse, Edible Blooms, Fairchild Multimedia

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