Networx 'Marketing Marketing' event in City News

Thursday 3rd April 2008 12:19pm
By Networx Brisbane

Our Networx Brisbane networking seminar 'Marketing Marketing' event featured in the socials of 'City News' April 2008:

Networx Brisbane's 'Marketing Marketing' event in City News socials - April 2008

Held at GPO Hotel, Brisbane's marketing and communications industry discussed 'marketing marketing':

How often have you felt like banging your head against a brick wall due to your company not quite understanding the importance of the marketing role within the organisation?

How often have you heard that marketing is a cost centre and can be referred to as a "nice to have", rather than an "essential" business unit that adds value in a myriad of ways?

How often does your marketing budget get trimmed down due to company cost cuts?

Over the past year, Networx has facilitated many marketing events and when talking to marketers, have recognised that there is a common trend amongst our great Brisbane marketers, they do a fantastic job but very rarely get the kudos that they deserve.

So, to help Brisbane marketing professionals combat some of the issues, we have invited a Marketing Manager from a prestigious city law firm, a CEO froman Information Services firmand a Marketing Agony Aunt who is a specialist consultant in helping marketers "market marketing".

Our experienced panel will talk through a range of different situations they have encountered which will assist in helping Brisbane marketing professionals handle the challenges they face on a day-to-day basis.

Speakers were:

  • Diana Byrne, Director, Nutshell Marketing (Marketing Agony Aunt perspective)
  • Kim Collum, Marketing Manager, Flower & Hart Lawyers (Marketing Manager perspective)
  • Daryl King, Chief Executive Officer, iReckon (CEO perspective)

Thank you to our sponsors: LapePhelan Marketing Communications, GPO Hotel, Aquent, Edible Blooms, Fairchild Multimedia

 

Lisa Ma

Post by Lisa Ma (@lisama_)
Networx Marketers Meetings - Brisbane
Follow on Twitter: @networxevents
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