Building buzz and positive word of mouth

Monday 21st September 2009 09:46am
By Networx Brisbane

TQ's 'The Best Job in the World campaign'More than 34,000 applications from 200 countries, and an estimated $AUD200 million worth of global publicity are just some of the ‘buzz’ that Tourism Queensland’s (TQ) Chris Chambers will discuss at NETWORX  ‘Buzz – PR and Word of Mouth Marketing’ at Cloudland on September 29, 2009. 

Chambers, TQ’s Director of Digital Marketing, will be joined on the night by a panel of PR and Marketing industry leaders including;

  • Des Walsh, Australia & New Zealand manager of PitchEngine an online social media press release platform;
  • Trina McColl, Managing Director of LapePhelan Marketing Communications and;
  • Richard Slatter, General Manager of Wotnews. 

Chris said having people talk about your product or brand in a positive way online could be far more powerful than traditional advertising. 

“Simply engaging in social networking, or PR, or advertising on their own won’t build ‘buzz’.  It’s the right combination of all three that has the magic effect,” he said.

“Building buzz through social media isn’t just for big business. There are many ways SME’s can harness the power of Facebook and Twitter and I will be discussing these.” 

With each panelist bringing their unique experience and insight to the discussion, guests will have the opportunity to hear tips on how to generate positive word of mouth, the role of PR and viral marketing in mainstream media, how to sustain interest and momentum in a campaign and sourcing news across all media platforms.

 

For media enquiries:
Lani Pauli, LapePhelan Marketing Communications
P: 07 3368 1650 E: lani@lapephelan.com.au

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