VIDEO: Building Brand Equity - Panel Debrief
Monday 9th April 2012 02:14pm
By Networx Brisbane
Networx TV (http://networxevents.com.au) sits with the Panel Speakers following the Networx Brisbane 'Building Brand Equity' event on the 21 March 2012 at Iceworks in Brisbane.
The panelists discussed how a brand is more than just a logo and how business can start building a culture to develop brand equity.
Our panelists were:
- Jack Perlinski, Director, DAIS @brandjack01
- Nick Pritchard, Creative Director, Decoder @decoderideas
View the interview video:
Jack Perlinski, DAIS
00:24 Why is it important to have brand valued in the balance sheet?
Nick Pritchard, Decoder
02:11 How do you build a brand and culture for a small business?
For more info about the event:
Event website: http://bit.ly/NX0312
View this video on YouTube: http://www.youtube.com/watch?v=dp3MEJFFnmk
Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane