Building Brand Equity

What makes YOU different or better?

Join the Conversation


21st Mar 2012

6:00pm - 8:30pm

Add to calendar


155 Given Terrace
Paddington QLD 4064

Open map
  • More event details

    Event Photography © Lucid Photography @lifeatlucid.

    Post Event Information:

    Panel Debrief Interview Video:

    Event Details:

    What makes a customer or client go with another brand? Is it because they're different - or better?

    Our panel will discuss strategies for building brand equity and how it can help lead to business growth.

    Our panel will discuss:

    • Your brand is not just about a logo!
    • What is brand equity and why is it important
    • Strategies to build and protect strong brand equity
    • How to measure brand equity and brand health
    • Case studies

    Who would benefit from attending:

    • Business owners & directors
    • Marketing and communication professionals


    MC and Panel Facilitator: Cat Matson, Business CATalyst @catmatson

    Event Giveaways... more to come!

    We want YOU to tweet about the event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #!  Follow us on Twitter:

  • Activity
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Jack Perlinski

Jack Perlinski

Director, DAIS

Jack Perlinski is the owner and Director of DAIS Brand Strategy, a leading Australian brand consultancy, and is the creative strategist behind many successful local, national and international brands across a diverse range of industries.

An inspired creative strategist with a unique perspective on the world, Jack’s reputation has positioned him as a highly sought-after professional speaker and brand coach recognised for his strategic thinking and entrepreneurial flair. He is passionate about brand and the value of building brand as an asset to deliver a return on investment as a tangible result also reflected on the balance sheet. In a career spanning over 25 years he has delivered empowering strategic guidance to clients ranging from non-for-profit organisations through to national corporate brands delivering services and products into international markets. | Follow on Twitter: @brandjack01

Nick Pritchard

Nick Pritchard

Creative Director, Decoder

Nick is one of Brisbane’s best-known and most well-respected creative directors. He is the architect behind a large number of successful brand, advertising, direct marketing and outdoor campaigns for some of Australia’s most recognised household names.  As founder and Creative Director, Nick is free to combine his passion for creativity with an uncompromising approach to results-based marketing, embedding tried and tested direct response techniques wherever possible.

Nick’s campaigns have been recognised at many of the industry’s leading awards ceremonies, and, in recognition of this contribution, 2010 saw him sat on the judges’ panel at the prestigious Caples Awards in New York. Nick is involved with: BFA (major in Printmaking), Chairman of ADMA QLD, National Board member of ADMA, Board member of Communify Queensland.

Follow Decoder's Eugene B Goat on Facebook | Follow on Twitter: @decoderideas

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

Follow me: @catmatson |

Please login to view the attendee list.