What makes a customer or client go with another brand? Is it because they're different - or better?
Our panel will discuss strategies for building brand equity and how it can help lead to business growth.
More event details
Post Event Information:
Panel Debrief Interview Video:
Our panel will discuss:
- Your brand is not just about a logo!
- What is brand equity and why is it important
- Strategies to build and protect strong brand equity
- How to measure brand equity and brand health
- Case studies
Who would benefit from attending:
- Business owners & directors
- Marketing and communication professionals
- Jack Perlinski, Director, DAIS @brandjack01
- Nick Pritchard, Creative Director, Decoder @decoderideas
We want YOU to tweet about the event!
Event Giveaways... more to come!
- 1 x 32GB USB flashdrive, courtesy of Fairchild Multimedia
- $100 voucher to go towards catering for a future group booking or function in Iceworks Bar, courtesy of Iceworks
- 1 x double pass to the Brandtap workshop on 28 March valued at $198, courtesy of DAIS
- One night’s accommodation in a Superior Suite and Continental breakfast for 2 in Armstrongs at the Inchcolm, a bottle of bubbly & chocolates on arrival & a midday checkout, courtesy of The Inchcolm Hotel
- $150 Flight Centre Travel Voucher courtesy of GJI - Data Intelligence People
- River Lights Buffet Dinner Cruise for Two, valued at $178, courtesy of Kookaburra River Queens
- 1 x double pass to Interactive Minds event on 4 April 2012
- Exclusive discount to Networx's 18 April event 'Digital Persuasion: Moving your business from traditional to digital'
- Each attendee receives a $5 Gift Certificate, courtesy of our Gift Sponsor Edible Blooms