Content Marketing Phase Two

Funnels, Leads and Leverage

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23rd May 2017

6:00pm - 8:00pm

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Loft West End

100 Boundary Street
West End QLD 4101

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We all know the power and purpose of content marketing - your potential buyer is looking for information to support a purchasing decision - so you provide them with high quality information and nurture them into a sales funnel.

But are buyers getting savvy? Are they over email captcha? Do they want to scrape information without commitment? Do they read eBooks? What do they want, and what funnels are they prepared to step into at the risk of being spammed?

This engaging and informative session will discuss content / inbound marketing in its evolved stage. We will discuss what people want, what works and how to automate the process for successful lead generation.

Join us for networking and a panel discussion about the next content marketing phase.

  • More event details

    During this panel, you'll discover

    • Discuss how much brands should be spending on content marketing. 
    • Advice on how to approach content marketing when you consider yourself a 'boring' industry. 
    • How to find the best talent (agencies, freelancers) to execute your content marketing approach.

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Business owners and directors

    Panel of speakers

    Panel Facilitator: Megan Walker, Director, Market Savvy LinkedIn | Twitter: @MarketSavvyBris

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 

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    Networx is information, introductions and inspiration.

  • Transport and directions

    Loft West End, 100 Boundary St, West End 4101

    Google Maps & Directions

    Public Transport

    CAR PARKING

    Parking on surrounding streets.

  • Giveaways

    [VENUE PRIZE DRAW] 1 x $500 venue voucher towards your E.O.F.Y conference or celebration, courtesy of Loft West End. What a year! Celebrate the wins and challenges with Loft West End.

    [NETWORX PRIZE] 1 x Fitbit Charge 2 valued at $290, courtesy of Interpro Digital

    [NETWORX PRIZE] 1 x Double Pass to Interactive Minds seminar on 1 June 2017, 8.00-10.30am, Cloudland

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Dimity Holland

Dimity Holland

National Marketing Leader, Flight Centre Travel Academy

With a background of over 20 years in media planning, buying and strategy, Dimity Holland has spent the past three years shifting focus to lead generation and inbound marketing. In her current role as National Marketing Leader for Flight Centre Travel Academy, Dimity has concentrated on evolving the brand with the implementation of a sales and marketing tool (Hubspot), content strategy development and advertising in the traditional and digital space.

Dimity's years of experience across varying brands, channels and tools has taught her that there is no cookie cutter solution to marketing, and that any plan must always begin with the customer.

LinkedIn | Twitter: @FCTravelAcademy

fctravelacademy.com

Bianca Dillon

Bianca Dillon

Founder & Digital Marketing Strategist, B:Content Marketing

Bianca is the founder of B:Content Marketing, a boutique digital marketing agency that uses customer and data-focused digital marketing strategies to attract, convert, close and delight customers.

A certified inbound marketer and HubSpot partner, Bianca has more than 20 years of industry experience and has been working in the inbound marketing space since 2013. Bianca’s passion for telling stories that move people, and obsession with digital technology, has contributed to her great love of all things ‘inbound’.

Industry experience across the corporate sector, government and not-for-profits has ensured Bianca knows how to be creative, harness technology and data, and engage almost any audience. Now Bianca’s mission is to help small business learn the ropes of digital marketing, giving them the skills, technology and confidence they need to promote their business.

Bianca is currently working with the Brisbane HubSpot User Group (HUG) to promote inbound marketing across south-east Queensland.

LinkedIn | Twitter: @bndillon @b_content 

www.bcontent.com.au

Courtney Goudswaard

Courtney Goudswaard

Content Marketing Manager, Reload Media

Courtney Goudswaard is the Content Marketing Manager at Reload Media. She is the go-to expert on all things content marketing and digital public relations within the Reload Business Group. With a background in Multimedia Journalism, Courtney excels at combining her strong storytelling skills and creative abilities to help Reload clients build stronger relationships with their ideal customers. As a senior content strategist within Reload, she has worked across a number of Reload's biggest clients, helping them become genuine publishers.

LinkedIn | Twitter: @reload_media

www.reloadmedia.com.au

Panel Facilitator: Megan Walker

Panel Facilitator: Megan Walker

Director, Market Savvy

Megan Walker is the Director of Market Savvy, a Brisbane marketing consultancy that works with businesses, health practices and not for profits to drive growth and profits. Megan has over 20 years marketing experience and is degree qualified in the areas of business, communications, corporate writing and marketing (Master Business Marketing). She is a Certified Practising Marketer as recognised by the Australian Marketing Institute and is a Certified Hubspot Partner. Megan’s marketing approach is practical with an emphasis on identifying the right target audiences for each client and attracting and adding value to those audiences to achieve sustainable reach and returns. She is also passionate about elevating the status of marketing, eliminating gimmicks, negativity and wasted resources.

FacebookLinkedIn | Twitter: @MarketSavvyBris

marketsavvy.com.au

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