Digital Persuasion

Moving from traditional to digital

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#nxbris

18th Apr 2012

6:00pm - 8:30pm

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Dragonfly

235 Edward Street
Brisbane QLD 4000

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    Event Photography © Lucid Photography @lifeatlucid

    Event Details

    Do you want to add digital into the marketing mix but your organisation still likes the traditional too much?

    Our panel will discuss how to lead change, examples of businesses they work with that have seen results and how to convince the decision makers to move from traditional to digital.

    Our panel will discuss:

    • Why digital marketing can work
    • How to integrate digital into the marketing mix
    • How you can lead change within your organisation from traditional to digital
    • Context is King (the evolution from Content is King)
    • Case studies

    Who would benefit from attending:

    • Business owners & directors
    • Marketing and communication professionals

    Panellists:

    Panel Facilitator: Cat Matson, Business CATalyst @catmatson

    Event Giveaways... more to come!

    We want YOU to tweet about the event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #!  Follow us on Twitter: http://twitter.com/networxevents

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  • Attendees

Here’s a sneaky peek at the speakers for this event.

Nathan Bush

Nathan Bush

Head of Interactive Strategy, BCM Partnership

Nathan has many years’ experience working in full service advertising agencies, within media, strategic and digital divisions. Originally from a traditional media planning role, Nathan is now the Head of Interactive Strategy for BCM Partnership where he works across all online elements including web, mobile and social to produce strategically focused and engaging communication. Current clients Nathan works with include Triumph International, Origin Energy, Queensland Government, Sunny Queen Farms, QUT, Heritage Building Society, Donut King, Brumby’s and Michel’s Patisseries.

As Senior Planner with De Pasquale, Nathan was responsible for developing, negotiating and implementing communication plans for clients such as Air Asia X, Lorna Jane, Coffee Club, 1300 Flowers and Children’s Hospital Foundation Australia.

He also worked as a Social Strategist at social media marketing agency, DP Dialogue. This involved researching, creating and implementing an online social media presence for clients such as AMP, Parmalat, Cold Rock Ice Creameries and ABC Learning Centres.

Follow Nathan Bush on Twitter: @nathbush | Follow BCM Partnership on Twitter: @bcmpartnership

bcm.com.au

Marshall Scott

Marshall Scott

National Sales & Marketing Manager, goa

Marshall is an experienced business leader and change agent. His 11 years in CEO, General Management and Director roles across a range of industries enables him to "join the dots" and ensure a business realises its full potential in every single area. He specialises in turning around negative business performance, providing shareholders with investment horizons that previously didn't exist.

"Your people are your number 1 asset, if they're not truly engaged you'll find yourself pissing into a pretty strong headwind".

Follow goa on Twitter: @goabillboards

goa.com.au

Glenn Gore

Glenn Gore

Chief Technology Officer, Melbourne IT

As Chief Technology Officer of Melbourne IT, Glenn is focused on the evolution of the company's products, the application of innovation and design of online customer systems.

The largest part of his role is working closely with the company’s many enterprise hosting customers to understand their business challenges and helping them develop ways to improve their performance online - from retailers shifting online, to sporting bodies, to government departments and more.  He has a strong understanding of technology trends and provides customers with valuable insights on how these trends will impact their businesses in future.

Before joining Melbourne IT (via its WebCentral business) Glenn worked with OzEmail and UUNET where he oversaw the extension of the world's largest internet network throughout the Asia Pacific region.

Follow Melbourne IT on Twitter: @melbourneit | Follow Glenn Gore on Twitter: @glenngore

melbourneitenterprise.com.au

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

Follow me: @catmatson | catmatson.com.au

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