Effective Viral Marketing

Making it Work in Your Marketing Strategy

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

17th Nov 2010

6:00pm - 8:30pm

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Judith Wright Centre of Contemporary Arts

420 Brunswick Street
Fortitude Valley QLD 4006

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What does a virus have to do with marketing?

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. As marketers, we try to encourage our messages to go viral... but often it's the most unlikely things that spread like wildfire.

At this event we'll talk to our industry panel about what makes an effective 'deliberate' viral marketing strategy and how to manage an 'accidental' one. And of course, we'll have a look at what has worked brilliantly... and terribly in some well-known viral marketing campaigns.

  • Activity
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  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Nathan Bush

Nathan Bush

Head of Interactive Strategy, BCM Partnership

Nathan has many years’ experience working in full service advertising agencies, within media, strategic and digital divisions. Originally from a traditional media planning role, Nathan is now the Head of Interactive Strategy for BCM Partnership where he works across all online elements including web, mobile and social to produce strategically focused and engaging communication. Current clients Nathan works with include Triumph International, Origin Energy, Queensland Government, Sunny Queen Farms, QUT, Heritage Building Society, Donut King, Brumby’s and Michel’s Patisseries.

As Senior Planner with De Pasquale, Nathan was responsible for developing, negotiating and implementing communication plans for clients such as Air Asia X, Lorna Jane, Coffee Club, 1300 Flowers and Children’s Hospital Foundation Australia.

He also worked as a Social Strategist at social media marketing agency, DP Dialogue. This involved researching, creating and implementing an online social media presence for clients such as AMP, Parmalat, Cold Rock Ice Creameries and ABC Learning Centres.

Follow Nathan Bush on Twitter: @nathbush | Follow BCM Partnership on Twitter: @bcmpartnership

bcm.com.au

David Steel

David Steel

Creative Director, Vivo Group

David has been involved in the design industry since 1996 and has worked with numerous leading multimedia and mobile technology companies. Since this time he has serviced clients such as Sony Ericsson, News Limited, Hutchison Telecoms, ABC, Siemens, Delfin Lend Lease, Port of Brisbane Corporation and many more.

In 2004, David partnered with Chris Osborne to establish Vivo Group - a digital design agency offering innovative services across the internet, mobile and interactive channels. As Creative Director, David oversees the interactive and design output for all projects produced by Vivo Group; whilst also focussing on strategic partnerships and direction for the company.

Follow on Twitter: @vivogroup

vivogroup.com.au

Simon Dell

Simon Dell

Director, TwoCents

Born in London and sharing a birth date with Victoria Beckham, Simon spent much of his early career working in the alcohol industry with such global companies as Bass, Interbrew & Coors.

Moving to Brisbane in 2003, Simon began in marketing with Lion Nathan, working on brands including Tooheys Extra Dry and XXXX Gold. Straight Edge was formed in 2007, which itself developed into TwoCents in 2009. Simon has a strong background in consumer behaviour, marketing and brand strategy and social media, the latter which he frequently speaks about in public or runs in-house training sessions for companies of all shape and size.

Follow on Twitter: @StraightEdge_ | TwoCents on Facebook

TwoCentsGroup.com.au

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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