Experiential Marketing

Bringing your brand experience to life

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Tickets to this event are now sold out!

24th May 2016

6:00pm - 8:00pm

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Torrens University

90 Bowen Terrace
Fortitude Valley QLD 4006

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Experiential marketing focusses on providing the ultimate consumer experience through events and activities that connect consumers with brands. The key to experiential marketing is immersing your target in all that your brand has to offer. If you can create something that allows consumers to tap into sight, sound, smell, touch and taste, it creates emotions and memories. Isn’t that what we, as marketers, strive for? How can you create experiences that get you closer to your customer?

  • More event details

    Join us for networking, drinks and finger food, followed by a panel discussion about experiential marketing to find out.

    During this panel, you'll discover

    • A vast array of experiential marketing examples and how to apply them to your or your clients businesses.
    • How experiential marketing creates user generated content and turns your audience into advocates.
    • How to use experiential marketing strategies to really engage with your audience.

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Business owners and directors

    Panel of speakers

    Panel Facilitator: Robyn Simpson, Director, Consult Me Group LinkedIn | Twitter: @consultmegroup

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents

    FACEBOOK EVENT

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 

    Networx is information, introductions and inspiration.

  • Giveaways

    [VENUE DRAW] 1 x Torrens University Gift Pack (includes massage voucher, Dermalogica products, bottle of red wine, cocktail shaker and Torrens University merchandise, courtesy of Torrens University

    [NETWORX DRAW] 1 x Double Pass to Cirque Du Soleil, 8.00pm Saturday 26 November 2016, Grand Chapiteau (Big Top) valued at $230, courtesy of Interpro Digital

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Dee Curtis

Dee Curtis

Integration & Marketing Director and Assistant Program Director, NOVA 106.9

Dee is a highly experienced and passionate leader of creative teams.  She has nearly 17 years experience leading teams in developing strategy, innovative creativity and flawless execution. This includes high level people and talent management, product creation and brand marketing.  Her specialties include idea creation, strategy development, implementation, coaching and development.

Integration & Marketing Director and Assistant Program Director for Nova 106.9:

  • On the launched team for Nova entering the Brisbane Market.
  • Work with Programming and Sales teams to develop innovative properties.
  • Manage a team of 4 full-time staff and 15 casual staff.
  • Responsible for leading the integration and commercial programming teams.
  • Delivering high quality ideas and solutions for clients, that will have positive benefits for building and maintaining audience.
  • Building best practice idea generation amongst product and client response teams
  • Achieved the highest cume result of any Brisbane Radio station in Brisbane in Survey 2, 2016.

LinkedIn | Instagram: @nova1069 | Twitter: @nova1069

novafm.com.au

Amy Roche

Amy Roche

Director, Retail Rockstars

Amy Roche is a marketer, customer experience advocate and a self confessed gadgets & appliance geek. Working in executive marketing positions in both the US and Australia, she has spent the last 19 years in the appliance and retailing industries. First as a marketing manager at The Good Guys, later owning her own Good Guys store and now the Director of Retail Rockstars an experiential marketing, training and in-store event specialist.

Recognising her national advertising spend was steadily increasing along side her growing disengaged customer base, she set out for answers. With degree’s in both marketing and science she performed a year long “experiment” in her own store.

In an effort to re-connect and add value back to her customers locally, she started inviting experts like; food bloggers and paleo guru’s to do experiential workshops in-store for her customers. What started as an “experiment”, quickly revealed an amazing synergy of reciprocity, lots of social chatter, foot-traffic and yes even sales!

Several years of research later, she has developed her own bespoke methodology for pulling off an experiential in-store event called, Experience by Design™, which is outlined in her upcoming book later this year called, Retail Rockstars, the 5 game changing steps to becoming a highly memorable, profitable and locally famous retailer.

She believes retail experience and in-store events are key drivers to customer loyalty, advocacy and survival of bricks & mortar retailers.

LinkedIn | Twitter: @retail_rockstar

retailrockstars.com.au

Michael McGovern

Michael McGovern

Co-Founder and Head Brewer, Black Hops Brewing

Michael McGovern is the Co-Founder and Head Brewer for Black Hops Brewing. He has worked as a professional brewer for the past 8 years, brewing award winning beers both in Australia and on the world stage. Along with his two good mates, Dan and Eddie, they have created a unique beer start-up on the Gold Coast, capitalising on the use of social media and online content marketing in a traditional business space.

They not only brew beer, but produce a popular blog and podcast series about starting a brewery on a budget (Operation Brewery) and are set to release their first book in the coming months. Due to open the doors of their Brewery and Cellar Door in May 2016, they have already achieved much success, including brewing a collaboration with Activision - the largest entertainment franchise in the world.

LinkedIn | Twitter: @govsthebrewer @blackhopsbeer

blackhops.com.au

Panel Facilitator: Robyn Simpson

Panel Facilitator: Robyn Simpson

Strategic Marketer, Futurist, Speaker, Educator

Robyn Simpson, Director of MarketSmartly and Consult Me Group has almost 20 years in marketing consultancy.  Over that time Robyn has accumulated a unique combination of experience hard to match.  Having grown her team from one to 23 in just 18 months, Robyn knows the benefits of systemising a business and using affordable and effective online solutions to manage growth efficiently. 

Robyn is passionate about business, beyond the obvious marketing strategies, enjoying life and helping others to succeed. She is a high performance mentor who helps marketers leverage their business by sharing her experience, templates and systems. Author of Learn2Leverage, Robyn's philosophy is "Do what you're great at. Collaborate with others. Always look for leverage. Be smart about building your business by giving your clients exceptional value. Get paid what you're worth."

Facebook | LinkedIn | Twitter: @consultmegroup 

consultmegroup.com

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