Maximise the Media

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24th Aug 2011

6:00pm - 8:30pm

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641 Ann Street
Fortitude Valley QLD 4006

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    Event Photography © Ryan Hoile Photography.

    Post Event

    Photos: Event photos on Facebook (tag yourself!)

    Blog post: Maximise the Media' Panel Event Wrap-up

    Interview video: 'Maximsing the Media - Networx Panel Speakers Interview'

    View the speaker interview video:

    Video production by Ride Free Media.

    Follow on Twitter:

    Panellists: Rob Hazel @tennewsqld | Elizabeth Liscombe @B105Brisbane @TripleMBrisbane | Dave Earley @QuestNewspapers @earleyedition
    Panel Facilitator: @CatMatson
    Organisers: @NetworxEvents @IcebergEvents @LisaMa_  @JodieParker
    Sponsors & supporters: @cloudlandtv @reload_media @superfox_ @vivogroup @ridefreemedia  @RyanHoilePhotog @missblooms
    Attendees: @aimeedoherty1 @annastreater @bestpracticept @brandrally @ClaireMT @clavecontraclav @creativepassion @davidbateson @newsbusinessoz @desoliepage @emmajanech @freshevents_ppl @furnbagz @GJIdata @grandbrands @GrayMediaPR @Ygray123 @HeatherSmithAU @BulimbaToasts @inchcolmhotel @IngenuityHost @JacquieMync @JaggedSteel @Ellusionist @kmo_design @LeaLea036 @LizBogdani @LRandC @myfuturebudget @PerceptionComms @QuestNewspapers @RoyalonthePark @simoneandevents @tamM1983 @vision6 @whoisdavidsteel

    Twitter event hashtag to use is #NXBris:

    #NXBris: View Twitter feed here

    Thanking our Sponsors & Supporters:

    Event Details:

    Join us for a panel discussion about getting your story across different media platforms.

    Our panel will be discussing:

    • How getting your story across different media platforms (radio, television and online) can vary
    • How to salvage a story that goes horribly wrong   
    • How to nurture media relationships
    • How to build networks of influencers rather than just sending 'anonymous' press releases
    • How you can use social media platforms in your campaigns
    • Understanding your assets, their value to your customer and therefore understanding how to maximise your campaigns
    • Brand Campaigns - how to make them work their hardest for you
    • Out of the Box ideas to get the most bang for buck for your campaigns
    • Packaging up the right tools to create the most effective multi platform campaign

    Who would benefit from attending:

    • Marketing and communication professionals
    • PR consultants
    • Business owners & directors


    Event Giveaways... more to come!

    • 1 x $100 voucher to Cloudland, courtesy of our venue host
    • 1 x double pass to EMSA 2011 (Email Marketing Summit) on 19 October at Brisbane Powerhouse, valued at $498
    • 1 x double pass to Interactive Minds 'Building An Engaged Community On Facebook', 7 September.
    • One night’s accommodation in a Deluxe Suite and Continental breakfast for 2 in Seasalt at Armstrongs, a bottle of bubbly & chocolates on arrival & a midday checkout, courtesy of The Inchcolm Hotel
    • $100 Hair Voucher courtesy of GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Best Hairdresser: Winner 08/09, Runner-Up 10/11)
    • $50 Beauty Voucher courtesy of GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Best Hairdresser: Winner 08/09, Runner-Up 10/11)
    • 1 x 16G USB flashdrive, courtesy of Fairchild Multimedia.
    • Each attendee will receive a $80 Cash Voucher for hair and/or beauty services for new clients courtesy of GW Private Room
    • Each attendee wil receive $10 off your next Edible Blooms order (promo code in your tote bag)

    Remember your business cards!

    We want YOU to tweet about the event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #!  Follow us on Twitter:

    No. of tickets remaining: 0

  • Activity
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Rob Hazel

Rob Hazel

Senior Journalist, TEN News Queensland

For our 'Maximise the Media' panel, Rob has extensive knowledge of the workings of television network newsrooms. He understands what is and isn't newsworthy in commercial television news and the fine line between ratings and maintaining credibility as a news source.

After studying Journalism at the University of Queensland, Rob was employed by SEVEN Queensland in 1998 as a sports reporter in Wide Bay.  Rob then moved to Brisbane where he worked for six years for the NINE Network, reporting on the highly successful Brisbane Extra as well as reporting generally for NINE News.

Since 2006, Rob has been with the TEN Network reporting sport as well as presenting sport for TEN News Queensland.

During his career, Rob has also written for Golf Magazine Australia and been involved on numerous radio panels.

TEN News Queensland on Facebook | Follow on Twitter: @tennewsqld

Elizabeth Liscombe

Elizabeth Liscombe

Commercial Director - Sponsorships, Southern Cross Austereo

Liz Liscombe has been working in the Marketing, Sponsorship and Media markets for over 10 years. She has been on both sides of the fence, working with her own brands, working with other company’s brands and working on joint initiatives to maximise both brands. She has worked for and with leading brands including Vodafone, Austereo, V8 Supercars, Qld Reds, Brisbane Lions, Brisbane Broncos, Red Cross, UNICEF and Melbourne Grand Prix. Having an in-depth understanding of both the Sydney and Brisbane markets Liz has forged strong relationships in Media, Sports and the wider Community.

Liz began her career at Vodafone as the QLD/NT Marketing Executive, working full, time and studying full time. From there she was promoted internally to head up the Community based sponsorships of Vodafone at a national level in Sydney. Liz spent two years building employee engagement programs and leveraging Vodafone’s key sponsorship properties to capitalise on the Vodafone brand within the market.

When Liz returned to Brisbane she began work with Austereo where she now runs all the media partnerships and sponsorships for both B105 and Triple M markets within the Brisbane Market. This includes GOMA, Brisbane Lions, Qld Reds, V8’s, Brisbane International, Bridge to Brisbane, Brisbane Festival and many more smaller based charities. She also heads up the Campaign response team, in charge of all Client Creative Briefs within the business. This involves coming up with integrated multi platform solutions for a whole range of clients to get the best results for their campaign.

B105 on Facebook | Triple M on Facebook | Follow on Twitter: @B105Brisbane @TripleMBrisbane |

Dave Earley

Dave Earley

Online News Editor, Quest Community Newspapers

Being passionate about the future of journalism, Dave Earley says it's an exciting time to be actively involved in shaping the direction of digital news distribution.  His internet addiction is now more than 15 years old, but his excitement for the potential of online communities has not waned, not least of all because the potential of online collaboration is increasingly being realised.

Since 2004, Dave has published his own website and blog, the earley edition, which is where he self-taught online media production; audio, video and image editing experiments that translated into the early days (no pun intended) of podcasting and vodcasting.

As work commitments have picked up, his website has waned in use, but Dave claims to have a decent excuse. As group online editor for Quest Community Newspapers, management of online content from 22 weekly community newspapers from around southeast Queensland keeps Dave sufficiently busy. Part of that work was a major online transformation recently that has heralded a significant growth in Quest’s online footprint.

Quest Newspapers on Facebook | Follow on Twitter: @earleyedition @QuestNewspapers 

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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