Maximising the Media

How to get noticed by modern newsrooms

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#nxbris #loftwestend

20th Sep 2016

6:00pm - 8:00pm

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Loft West End

100 Boundary Street
West End QLD 4101

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Is the press release dead? Does PR still work? What media are people consuming and how do you get your story on their plate? Have newsrooms changed? What is the best approach for working with modern newsrooms? How do you maximise the media “modern-style”? 

This event will explore the new ways that newsrooms operate (radio, print, digital and TV), their drivers and their priorities. We will help you discover the new definition of newsworthy, how to get your story in front of journalists, how to build relationships and how to add value to your journalist contacts.

Join us for networking and a panel discussion about maximising the media modern-style.

  • More event details

    During this panel, you'll discover

    • The way modern newsrooms work

    • Different media opportunities available for you and your clients

    • How to get media coverage

    • How to establish thought leadership by leveraging modern newsrooms

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Public relations professionals
    • Business owners and directors

    Panel of speakers

    Panel Facilitator: Megan Walker, Director, Market Savvy LinkedIn | Twitter: @MarketSavvyBris

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 

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  • Transport and directions

    Loft West End, 100 Boundary St, West End 4101

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    Public Transport

    CAR PARKING

    Parking on surrounding streets.

  • Giveaways

    [VENUE PRIZE DRAW] Double Pass to to Melbourne Cup at Loft West End, 12pm Tuesday 1 November 2016 valued at $170, courtesy of Loft West End.

    [NETWORX PRIZE DRAW] 3 x Admit Two in season passes to Snowden in cinemas September 22. Starring Joseph Gordon-Levitt and directed by Oliver Stone, Snowden looks at what compelled Edward Snowden to perpetrate the largest disclosure of classified documents in world history. 

    [NETWORX PRIZE DRAW] 1 x Nespresso Inissia Machine + Milk Frother Package valued at $250, courtesy of Interpro Digital.

    [NETWORX PRIZE DRAW] 1 x ticket to Email Marketing Summit Australia (EMSA), 8.30am-5.30pm Thursday 20 October 2016 valued at $325, courtesy of Vision6.

    [NETWORX PRIZE DRAW] 1 x ticket to a Keynote Breakfast with Josh Seimle, 8am-10.15am Wednesday, 12 October 2016 valued at $129, courtesy of Interactive Minds.

    [NETWORX PRIZE DRAW] 1 x "101 Ways to Connect with Modern Newsrooms" by Simon Holt, courtesy of the author. Published on April 20, 2016, paperback. The book will be available for sale on the night, for a Networx price of $20 per book.

    About the book: The beauty of modern media is that there are fewer rules. There is a higher level of collaboration. But are you, as a public relations professional, delivering your pitch in a way which suits the needs of a changing newsroom? Find 101 tips which explore how you're delivering news tips, what type of content you're providing, how you're selling it, and ways your message can make its way into the mainstream.

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Kylie Blucher

Kylie Blucher

Managing Director, Channel Nine Qld and NBN Television NSW

Kylie Blucher has an extensive knowledge of both the radio and television industry after more than 25 years working with both the Austereo Radio Network and the Nine Network.  She has held various promotion, sales, marketing and publicity positions to become a highly respected and sought-after authority in the media industry.

Blucher held various positions within Austereo, including Promotions and Marketing Director of B105 FM where she was involved in the strategic planning for the station.  From this role she was promoted to the role of Promotions Manager at 2Day FM in Sydney – Australia’s largest radio market.

Blucher then worked at the Triple M Network in the role of National Sales Promotions Director.  Her responsibilities included creating and implementing network-based promotions nationwide.  This involved working with some of the biggest agencies and clients in the country.

Returning to Brisbane, she moved into the television industry at Nine Queensland in 1997 where she has moved through the ranks as Marketing Director to Programming and Marketing Director, before taking on her current role in 2010 as Managing Director.  In 2016 Kylie also took up the role as Managing Director of NBN (regional NSW Channel Nine).

Blucher has held Board positions with the Surf Lifesaving Queensland Foundation, the Major Brisbane Festival Board and the Queensland Eye Institute Foundation (previously the Prevent Blindness Foundation).  Blucher was Deputy Chair of MBF when she resigned from the Board in 2007.  She is currently on the Boards of Youngcare and the Queensland Performing Arts Trust.

LinkedIn | Twitter: @kblooch

9now.com

Simon Holt

Simon Holt

Editor In Chief, Brisbane Times

Simon Holt is editor in chief of Brisbane Times, one of the fastest growing media brands in Australia. Simon has 30 years experience in journalism - as a reporter, foreign correspondent and editor. He wrote a course, Innovation in Modern Journalism, which is being taught in three Australian universities, and is author of "101 Ways to Connect with Modern Newsrooms". 

LinkedIn | Twitter: @newsed

brisbanetimes.com.au

Kristin Devitt

Kristin Devitt

Managing Director, KDPR

Kristin Devitt is Managing Director of KDPR and has forged a successful career spanning more than 20 years as a highly effective communications strategist. With a background in broadcast journalism including time spent as a journalist and presenter with the Ten Network, Kristin has established her credibility on the media map. 

Building on her media expertise, Kristin founded KD Public Relations in 2003, attracting a loyal client base and gaining a reputation for delivering powerful communications strategies across a variety of sectors. With a wealth of experience in delivering tangible communications results, Kristin is sought after by private, public and not-for-profit organisations, and is highly skilled in reputation management and crisis communications.

Kristin’s superior presentation skills and expertise means she is in great demand as a speaker and media trainer for some of Australia’s most high profile personalities. An adviser to key influencers and executives, Kristin is skilled at delivering streamlined, cohesive communications and decisive corporate action. 

The Office of Women (Queensland) named Kristin as one of ten women in the 1990s to have contributed in a significant way to Queensland as part of the Q150 celebrations. Kristin is a current member of the Queensland committee for Women in Media, and has held several Director positions including serving as a Board member of La Boite Theatre Company from 2004-2011, having held the Vice-Chair position since 2007. Other Directorships have included positions on the National Board of the Public Relations Institute of Australia (PRIA) and Australia-Israel Chamber of Commerce Qld (AICC).

Enduring relationships with recognisable clients such as Brisbane Airport Corporation, Queensland Government, QIC, Queensland Law Society, Retail First and yourtown are testament to Kristin’s professionalism, breadth of industry knowledge, capacity for problem solving and strategic aptitude. She is a regular panelist on 612 ABC Radio programs, Drive and Evenings.

LinkedIn | Twitter: @KDPRknows @KristinDevitt

kdpr.com

Panel Facilitator: Megan Walker

Panel Facilitator: Megan Walker

Director, Market Savvy

Megan Walker is the Director of Market Savvy, a Brisbane marketing consultancy that works with businesses, health practices and not for profits to drive growth and profits. Megan has over 20 years marketing experience and is degree qualified in the areas of business, communications, corporate writing and marketing (Master Business Marketing). She is a Certified Practising Marketer as recognised by the Australian Marketing Institute and is a Certified Hubspot Partner. Megan’s marketing approach is practical with an emphasis on identifying the right target audiences for each client and attracting and adding value to those audiences to achieve sustainable reach and returns. She is also passionate about elevating the status of marketing, eliminating gimmicks, negativity and wasted resources.

FacebookLinkedIn | Twitter: @MarketSavvyBris

marketsavvy.com.au

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