Mobile Marketing

Now and into the future

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That’s a wrap. A big thankyou to our sponsors and everyone who made this event possible.

24th Sep 2013

6:00pm - 8:00pm

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XXXX Ale House

Paten St and Black St
Milton QLD 4064

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Event Details:

With a growing audience viewing your brand on mobile devices, it is important that businesses consider how they're being seen by their customers.  As marketers we've heard that we need to get a mobile website or app...

But what is the mobile landscape like right now? And what's the next big thing in mobile technology?

Join us for networking drinks & canapes, followed by a panel discussion on talking about beyond the hype of Mobile Marketing - now and into the future.

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Brett Wiskar

Brett Wiskar

Director of Strategy, Speedwell

Brett Wiskar has been working in the digital industry since 1997. As Speedwell’s Director of Strategy, he works with leading brands to bring his extensive knowledge of digital platforms, mobile, design, user experience, engagement, ROI and project management to their businesses. Prior to joining Speedwell as a partner Brett spent his career at leading companies both in Australia and the UK working on accounts such as Hewlett Packard, Adobe, Computer Associates, BMW, Virgin, Coke and more.

Brett has a special interest in mobile and how it plays it’s part for brands in a wider engagement and platform strategy.

LinkedIn | Twitter: @SpeedwellCorp @brettow

speedwell.com.au

Mark White

Mark White

Founder & CEO, Locatrix Communications

As Founder & CEO of one of Australia's most respected mobile companies, Mark White has overseen the development of many mobile applications, games, location-based services and customer care solutions, and has been at the forefront of mobile value added services in Australia for nearly a decade. The recipient of industry accolades in Europe, Asia & the US as well as in Australia, Locatrix Communications has worked with some of the biggest brands in mobile & entertainment, including Boost, Virgin Mobile and NBC/Universal, as well as extensively with Telstra. He's also the co-founder of Mobile Monday Brisbane, a networking community for mobile professionals.

Mark is passionate about mobile as a user engagement channel, and thinks we've barely scratched the surface with its potential. He actively explores user experience, context, loyalty & gamification techniques for enhancing audience & satisfaction metrics.

locatrix.com

Philip Andrews

Philip Andrews

Co-founder and CEO, Liquid State

Philip Andrews is an entrepreneur, publisher and author. For the past 15 years, Philip has worked at the intersection of digital technology and content publishing. As one of the first publishers in Australia to produce a digital magazine for iPad, Philip is well acquainted with the needs of content creators and the pitfalls of digital publishing.

Liquid State is a platform for content creators (writers, marketers, publishers) to publish their work as custom apps for iPad, iPhone, Android and Windows 8. Philip has seen a great deal of apps be released - some more successfully than others - and keeping up with the latest trends, technologies, and opportunities in the app world is a large part of what he does.

In the media: Sydney Morning Herald article

YouTube | Twitter: @LiquidStateTeam @philipjandrews

liquid-state.com

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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