The Art of Persuasion

Communicate & Influence

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

28th Jul 2010

6:00pm - 8:30pm

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Vapiano Restaurant, Albert Lane

191 Albert Street
Brisbane City QLD 4000

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Have you ever wondered why some marketing works and some doesn't?  Want to understand more about the triggers that make consumers want to buy your product or service? Need to fine tune your message so that people act?Come along to the July Networx event.

Effective public relations is a vital force in the power of persuasion because it can alter individual perception and lead to changed behaviours. Businesses, non-profits and associations sink or swim depending on how well they employ this crucial dynamic.

When it comes to effective communication in order to persuade a certain response, a message that cuts through to the people you are trying to reach needs to be crafted in a way that's engaging and easily understood.

Sally Bagshaw, copywriter and owner of Snappy Sentence, together with Marissa Tree of Red Agency, will explore these key elements of influence that you can use to help your customers convert.

  • Activity
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  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Sally Bagshaw

Sally Bagshaw

Director, Snappy Sentences

Sally has been a copywriter for 15 years. She is the owner and Director of Snappy Sentences – a Brisbane-based copywriting business that specialises in writing for the web.

After studying business communications at QUT, Sally soon transitioned to the online world and hasn’t looked back. Her clients are a variety of large, small, private and government organisations including UQ Sport, Personalised Plates Queensland, Griffith University and HotFrog. She writes everything from banner advertising and landing pages, to message strategies, style guides, and traditional offline communication.

She will use her experience and knowledge to show you how to shape effective communication tools so that your message gets across. She will provide practical examples that you can take away and apply in your business.

Follow on Twitter: @SnappySentences

Marissa Tree

Marissa Tree

Brisbane Team Leader & Senior Account Manager, Red Agency

Marissa Tree is an accomplished strategic communications consultant to the consumer and corporate sectors. Her unique mix of in-house and agency experience covers publicity and media management, events management, strategic marketing and brand management.

As Red Agency Brisbane’s Team Leader and Senior Account Manager is to produce consistent results for its clients and provide strategic direction on the key accounts, as well as manage new business and guidance for the growing team.
She has worked with a number of brands including The Coffee Club, PPQ, Vapiano Australia, Fairfax Digital, South East Qld Healthy Waterways, Herron Todd White, and Lenard’s.

Marissa maintains close relationships with a wide range of media in Brisbane and throughout regional Queensland, and a broad network of national and interstate contacts across both consumer and trade media.
She is well-versed in the large number of new and emerging digital media outlets that can all be leveraged to maximise communications campaigns, including blogs, Twitter and Facebook. She recently launched a blog called Connectuation which explores the connections between new and traditional communications.

Marissa holds a Bachelor of Business from QUT with double majors in Marketing (integrated marketing communications) and Management (organisational consulting) and is the Vice President of the Queensland council for the Public Relations Institute of Australia.

Follow on Twitter: @MarissaTree

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