More event details
User Generated Content (UGC) and social media are transforming the way we do marketing.
Gone are the days when marketers controlled the communication and path between advertisement and consumer.
Today's model is collaborative, collective, customised and shared. It’s a world in which the consumer is the creator, consumer and distributor of content.
Join us for a discussion about how brands can take full advantage of this dynamic environment.
- Rob Hudson, Chief Digital Officer, Y&R Group @georgePattsyr @_RobHudson
- Sheldon Lieberman, Director, Bigfish @bigfishtv
- Sam Zivot, Digital Strategist, Lorna Jane @lornajaneactive @DoctorZ
Our panel will discuss:
- Case studies
- Social media & apps
- Viral marketing
- Tips on how to set up a good User Generated Content campaign
- How to be interactive and engaged with your customer
- How to monitor your brand
Who would benefit from attending:
- Business owners & directors
- Marketing, digital, creative and communication professionals
- XXXX Classic Brewery Tour for 4 Adults including 4 beers each at end of tour (valued at $100), courtesy of XXXX Ale House
- 2 x Classic Brewery Tour tickets and 2 x Can Cooler Slings (valued at $100), courtesy of print partner DPMA
- 1 x 32GB USB flashdrive, courtesy of AV partner Fairchild Multimedia
- One night’s accommodation in a Superior Suite and Continental breakfast for 2 in Armstrongs at the Inchcolm, a bottle of bubbly & chocolates on arrival & a midday checkout, courtesy of The Inchcolm Hotel
- 1 x Double pass to Interactive Minds event in July
- Exclusive discount to Networx's July event
We want YOU to tweet about the event!
Unleashing the Creative Customer
Creative marketing in the age of user generated content
Join the Conversation#nxbris
XXXX BreweryVenue Sponsor
XXXX has long been one of Queensland's largest sponsors. The XXXX Brewery and its parent company Lion sponsor Queensland organisations and community activities. So what better place to discuss Sponsorship and Community Investment than in the heart of the XXXX Brewery at the XXXX Ale House Restaurant, home of the XXXX Brewery Tour.
XXXX Brewery Tours
XXXX…it’s how we spell beer! But did you ever wonder how the iconic brew got its name? Or how it’s made? Or what it tastes like when it’s poured fresh at the brewery? Are you looking for things to do in Brisbane? A XXXX Brewery Tour gives you a chance to experience the XXXX story. You'll learn the origins of beer and brewing, learn to pour yourself a perfect beer and learn about the colourful 130 year history of an Australian icon. XXXX Brewery Tours operate 7 days per week.
Classic XXXX Brewery Tours - The tour takes about an hour and a quarter. And you’ll cover millennia of history in that time – from the beginnings of beer, through 130 years of XXXX heritage, to the cold fresh glass of XXXX in front of you.
Brewery, Beer & BBQ Tours - On Wednesday evenings and Saturdays, you can enhance your Classic XXXX Brewery Tour with a relaxed BBQ on our balcony - in friendly Queensland style.
Hold an Event in our Unique Venue in the Heart of Our Brewery
Make yourselves at home in the heart of our historic brewery, by holding your next big function or work event in The XXXX Ale House. Our dedicated staff and suppliers are experts in planning, running and catering the full range of functions, including Corporate functions, presentations, product launches and conferences, cocktail parties, sit-down and buffet dinners, private parties and weddings.
The XXXX Ale House also offers a-la-carte lunches daily. For bookings call 07 3361 7597.Learn More
Here’s a sneaky peek at the speakers for this event.
Rob HudsonChief Digital Officer, Y&R Group
As the Chief Digital Officer for Y&R Group, Rob services the digital marketing needs of over 20 blue chip clients including, V8 Supercars, Qld Government, Suncorp, AFL, Brisbane Council and Tatts.
With 20 years of digital marketing behind him, Rob is a sought after public speaker on emerging digital technologies and marketing strategies. In 2011 Rob was the author of "Social media and Defence", a four month government review in to the use of social media and user generated content by the Australian Defence force.
Sheldon LiebermanDirector, Bigfish
Sheldon is the owner and creative force behind Bigfish, a creative agency renowned for pushing the boundaries between marketing, communications, interactivity and entertainment. Internationally awarded with a range of clients including Brisbane Marketing, Thiess, Ergon, USQ & Brisbane Powerhouse, Bigfish’s ability to work seamlessly across all mediums with effectiveness, honesty and a unique sense of humour is well worth a look.
Sam ZivotDigital Strategist, Lorna Jane
Sam Zivot is Lorna Jane's Digital Strategist and token male employee. He's the man behind the woman on Lorna Jane's social channels, offering Australia's females daily inspiration and advice on the fit of their crop top with surprisingly accurate results. Taking Lorna Jane's Facebook page from 0-350K "Likes" in 18 months, he has built one of Australia’s largest and most engaged communities of women and was an integral part of the team that helped Lorna Jane claim BRW Magazines coveted 2011 Australian retailer of the year award.
Sam is passionate about all things digital and only wishes he had that many women who "liked" him.
Panel Chair: Cat MatsonChief Digital Officer, City of Brisbane
Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.