Why Direct is Still the Best

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

22nd Jun 2011

6:00pm - 8:30pm

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The Landing at Dockside

44 Ferry Street
Kangaroo Point QLD 4169

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Join us for a panel discussion on why direct mail and email marketing is still the best return on investment for your marketing dollar.

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Neil Jorgensen

Neil Jorgensen

Direct Marketing Manager, Signet

Neil Jorgensen is Direct Marketing Manager at Signet and has worked in direct marketing for the past 16 years. With a strong background in direct marketing through his work at Australia Post and the non-for-profit sector, he has engaged a wide range of business marketplaces and has been fortunate to work alongside many advanced systems and practitioners.

A past ADMA committee member and State Chair, Neil has presented on direct marketing to numerous groups of business people and students throughout his career. He is passionate about the use of effective and relevant direct marketing that is integrated across the organisation and sales and marketing channels.

Follow on Twitter: @SignetAustralia


Nick Pritchard

Nick Pritchard

Creative Director, Decoder

Nick is one of Brisbane’s best-known and most well-respected creative directors. He is the architect behind a large number of successful brand, advertising, direct marketing and outdoor campaigns for some of Australia’s most recognised household names.  As founder and Creative Director, Nick is free to combine his passion for creativity with an uncompromising approach to results-based marketing, embedding tried and tested direct response techniques wherever possible.

Nick’s campaigns have been recognised at many of the industry’s leading awards ceremonies, and, in recognition of this contribution, 2010 saw him sat on the judges’ panel at the prestigious Caples Awards in New York. Nick is involved with: BFA (major in Printmaking), Chairman of ADMA QLD, National Board member of ADMA, Board member of Communify Queensland.

Follow Decoder's Eugene B Goat on Facebook | Follow on Twitter: @decoderideas


Matthew Johnson

Matthew Johnson

EDM Specialist, Vision6

Matthew Johnson is the EDM Specialist at Vision6 and has been in the email marketing industry for over 6 years. His work with Vision6 helps to educate marketers and business owners on how to create, connect and convert using the power of e-messaging.

His deep understanding of email marketing principles and practices has seen him work alongside hundreds of companies including RACQ, Supercheap Auto, BMW and Queensland Government in the optimisation of their email marketing practices and strategies. With a passion for all things e-messaging Matthew is also a regular speaker at the annual Email Marketing Summit Australia (EMSA).

Follow on Facebook | Follow on Twitter: @vision6


Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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