Top Marketing Tips for Your Business

Friday 11th August 2017 08:34am
By Lisa Ma

Marketing is one of the most important aspects of running a successful business. The way you advertise and sell yourself, as well as your product, will affect other people’s perception of you and the company you run. With every business now maintaining some kind of online presence, there are now more ways than ever for shrewd entrepreneurs to effectively market themselves. Below are some words of advice from successful entrepreneurs on how to most effectively and efficiently market your business.

Special Offers

The most appropriate type of offer to attach to your products or services will depend largely on the exact nature of the business you run. If you operate a high volume, low-cost operation than multi buy offers will be the best option for you. If you are more dependent on a smaller number of lower sales, standard discounting is the best option.

Mailing Lists

Giving customers the opportunity to subscribe to a mailing list makes it easy, simple, and convenient for you to keep them updated with news of any new products and offers. Receiving relatively frequent e-mails from you will also mean that your company’s name stays in the minds of customers and when they require any of the products of services you offer, they will think of you first. If you click here, you can use email verification tool to periodically clean up your contacts list and ensure that you aren’t wasting time sending emails to defunct addresses.


Competitions combine well with special offers. You could offer your customers the chance to enter a draw with the winner receiving a free or heavily discounted item and other participants receiving smaller discounts. This can be a lot of fun for you and the customers and is a great way to make your business stand out from the crowd. Tying entry into the competition to purchases made with your company might even help to drive the sales up further.

Focus on Your Website

Having a website that is easy to read and navigate is crucial to making the most of the online space. Websites that are clunky and slow generally make for an unpleasant browsing experience and are more likely to be closed and never given a second thought by any visitors. This is obviously of no use to you, as you want as many people as possible to keep coming back to the site and staying up to date with all the news related to your business. A good way of encouraging this is to add interactive elements, such as games and message boards, to your website. A website that encourages interaction will draw a user in, hopefully, more than once. Just be sure not to go overboard or you run the risk of seriously slowing down your website and having the opposite effect to the one you want.

Marketing is a crucial part of the business ecosystem. The more creatively you can market yourself the more memorable your marketing campaigns will be and the more effective they will be at bringing in new customers, as well as helping you hold on to current ones.

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