We had a great panel of speakers last night discussing tips on how to 'Maximise the Media'. Our panellists included:
with Cat Matson, Business CATalyst, Alito @catmatson facillitating the discussion.
Here's a bit of an event wrap-up, via Twitter:

Simone Givney
Meet the panel at 's Liz Liscombe & 's Rob Hazel

Anna Streater
To those who think the media release is dead, Rob Hazel from says they form a huge part of every news day

Grand Brands
Short, sharp and simple is key to getting your press release to cut through

Simone Givney
Keep press releases simple, effective, short... They all have limited time. Be prepared for the next step... Visual, verbal...

Claire Taylor
blanket emails drive me crazy, it's not a cut and paste job - woo me properly and personalise!

Grand Brands
Perfectly said - PR success is about "partnering with their brand". So, deliver PR that is relevant to that brand's target audience

Simone Givney
Commercial v's public benefit.... Both important in the community - sell it right!

Heather Smith
Contact me on twitter but not directly ! I don't write stories !!

Grand Brands
We uploaded a media release for a client onto a related Facebook page and were picked up by Channel 10

Claire Taylor
don't be afraid to hit editors up with everything you've got, don't give up

Claire Taylor
last words: know your assets, know how to spin it within relevance, target to your media and their market!

Novella Martin
People love accountability - I agree Elizabeth Liscombe! @ triplembrisbane
You can find out more about the event here:
http://bit.ly/NX0811