'Mobile Marketing in the Mix' Panel Event Wrap-up
Thursday 27th October 2011 12:53pm
By Networx Brisbane
We had a great panel of speakers last night, 26 October 2011, at The Exchange Hotel discussing 'Mobile Marketing in the Mix'.
Our panellists included:
- Dale Rankine, Head of Mobile and Devices, Speedwell eBusiness Solutions @dalerankine
- Chris Daley, Product Development Manager, Mnet Group @mnetgroup
- Mikey Hallman, Technology Director, Misfit Mobile @misfitmobile
with Cat Matson, Business CATalyst, Alito @catmatson facillitating the discussion.
Here's a bit of an event wrap-up, via Twitter:
NetworxEvents Networx Brisbane
- Follow tonight's
#nxbris mobile panellists:@dalerankine@mnetgroup@misfitmobile@catmatson bit.ly/NX1011 - 'Mobile marketing' panel:
@catmatson@misfitmobile@dalerankine@mnetgroup#nxbris - Thanks for coming peeps & all the tweets!
#nxbris
JacquieMync Jacquie Mync
- Listening to a great panel of speakers regarding marketing via mobile channel
#nxbris#networx - Using mobile is a great way to communicate brand messages in a personal way
#networx#nxbris - Using mobile is a great way to communicate brand messages in a personal way
#networx#nxbris - Near field communication (NFC) is a growing technical aspect of mobile technology
@MnetGroup#networx#nxbris - Mobile marketing is so important today because of increased penetration of the population who have & use mobiles
#nxbris#networx - Mobiles are the most important interface for communication. People can't live with out them
#networx#nxbris@MnetGroup - SMSs are a great way to communicate with a large, extended database
#networx#nxbris - Smart phones=web in your pocket! Why use anything else?
#networx#nxbris@MisfitMobile - QR codes are exciting. It's like opening a box or a present
#networx#nxbris
jaggedsteel Jake Steele
- Commonwealth Bank's Newest App? 'KaChing'. Ballsy. 'Crazy People' for the real world. <3 Honesty in Marketing
#nxbris - Push Notifications are an easy-access pass to customer's pockets where you have an app that allows for it. Auto-OptIn = Awesome!
#nxbris - Getting Schooled.
#nxbris 'A cutdown website on a mobile phone is not a mobile strategy'. Damn. Drawing board, here I come. - QRcode - Gimmick = Google Search. To make it profitable, you need a reward. I.e : Reward + Gimmick = QRcode.
#nxbris - Mobile marketing on a shoestring: Google Places listing. Click to Call. Flame trees... Wait, one of those might be overheard outside
#nxbris - For those after QR apps: http://createQRcode.appspot.com (free) or awe.sm (paid, customized URL shortener & analytics)
#nxbris - Click to call code? Easy. <a href=”tel:xxxxxxxxxxx"> text </a> Where 'x' is your phone number.
#nxbris
Dani__Nash Dani Nash
- Evening about to start
#nxbris #nxbris NFC = near field communication (think Go Card) RFID is the underlying technology.#nxbris Research shows mobile is the most important emerging customer interface, esp for teen market (over TV & online).#nxbris Mobile marketing = going to where your customers already#nxbris 90% of SMS are opened, compared to 22% of emails.#nxbris Stats of social check-ins are much less than check-ins for apps that provide useful, location-based functionality.#nxbris Lots of debate on QR Codes and their benefits. (I'm not convinced.)- “
@ShanzDay: Yay! I won a prize at#NXBris thanks@NetworxEvents” <== And me! Thank you. :) - Mobile users are hunters not browsers.
#nxbris
MktingResults Marketing Results
- Great evening at
#nxbris ... Enjoyable networking a first! #nxbris Mobile users are hunters not browsers!@benmkelly from 1 to 1200! :)#nxbris
ShanzDay Shannon
- Smart phones are now mainstream & need to be part of yr marketing
@misfitmobile@MnetGroup@DaleRankine talk about mobile marketing#NXBris - Yay! I won a prize at
#NXBris thanks@NetworxEvents#NXBris Is it too late for QR Codes? You really need to reward people well. 'they look so ugly' says@catmatson
7cookka Kate Cook
#nxbris@catmatson is hosting tonight's event! I missed that amazing lady.. Always has plenty of knowledge bleeding questions..#nxbris ensure you maintain customer engagement after leading them through a touch point (banners/apps/QRcodes/MobileSites)@JonaPeck
JonaPeck Jona Peck
- Customer engagement is always key
#nxbris #nxbris There is so much opportunity in the mobile marketing 'market' of Australia. Preach it Dale!#nxbris Tips for mobile marketing... 1 Understand your customer. 2. Understand your customer. 3. Understand your freaking customer!!
benmkelly Ben Kelly
- winning prizes
@NetworxEvents should be a great panel discussion on mobile marketing#nxbris - Mobile marketing and "touch points" all about meaningful engagement with your consumer
@dalerankine#nxbris - Understanding the communication context for your customers is key to successful mobile strategy
@dalerankine#nxbris - Use of QR codes grew 1200% in the US in the past year @ MnetGroup
#nxbris - QR codes have a specific purpose for marketers. Campaigns need to be user friendly and reward users for their effort
#nxbris@dalerankine
lifeatlucid Clare Smith
- Apart from missing dynamic insights into mobile marketing, if you're not at
#nxbris Networx Event, you missed how HOT@CatMatson shoes are!
10JIL Giuliana Bonel
- What is mobile marketing?
#NXBris Guest speakers@DaleRankie@MnetGroup@MisfitMobile - Is there still a place for SMS mkt? Yes! 90% of ppl will open an SMS vs 22% of emails
#NXBris - Mobile users are hunters not browsers. They want access information quickly & easily.
#NXBris
Lauren_RedPR Lauren Faulkner
- With
@Danni_RedPR at the mobile marketing in the mix#NXBris event... Very interesting!
bec_1972 Rebecca Harvey
#nxbris Networx events - always food for thought.
gdebever Guillaume Debever
- Last advice on mobile marketing: just don't be scared and do something! if you don't try you can't fail but you can't succeed either
#nxbris
SophAp Sophie Paulin
- Mobile marketing in the mix...looks like the year of mobile slipped past us, and is way ahead
#nxbris
dalerankine Dale Rankine
- Thank you
@catmatson and@NetworxEvents for a great night of mobile and marketing, drinks and laughs!#nxbris
TrendsBrisbane Trendsmap Brisbane
#nxbris is now trending in#Brisbane trendsmap.com/au/brisbane
LisaMa_ Lisa Ma
- At the 'Mobile Marketing in the Mix' networking panel event
#nxbris (@ The Exchange Hotel w/@catmatson) [pic]: 4sq.com/tPq7wf - I use Qrafter.com as my free QR code generator (for all the
#nxbris codes) bit.ly/vDan4e
About the event:
You can find out more about the event here: http://bit.ly/NX1011
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Post by Lisa Ma (@lisama_) |
