Networx experts to share shoestring marketing secrets
Thursday 22nd October 2009 08:54am
By Networx Brisbane
Marketing professionals looking to stretch budgets to their maximum capacity can take advantage of expert advice from a panel of marketing professional who will share their low-budget marketing secrets at Brisbane’s next Networx event – “Marketing on a Shoestring Budget” which will be held at the Melbourne Hotel on 28th October, 2009.
Principal of eponymous marketing consultancy, Mel Kettle said in her experience the economic downturn had forced businesses to tighten up their spending across the board, not just with marketing budgets, and had made companies more aware of their return-on-investment.
“Evaluation has always been an important part of marketing but now that budgets are tighter companies are focusing more on the bottom line and want to ensure they’re getting their money’s worth,” she said.
“I’m hoping to share three low-cost yet effective ideas people can apply to their marketing strategy which can be evaluated and will bring in an ROI – whether that’s through increased sales, brand awareness or an achievement of specific business goals.”
Guests will also hear advice on proven cost-effective communication tools, what has worked for previously successful low budget campaigns, the art of negotiating partnerships, sponsorships and freebies, and what to do when your client or boss want to cut the marketing budget or postpone a campaign.
For more info about Networx's networking seminar event: Marketing on a Shoestring Budget.
For all media enquiries contact Lyla Lopez at LapePhelan Marketing Communications
on 07 3368 1650 or email [email protected]