VIDEO: Networx Panel Speakers Interview: Maximising the Media

Monday 5th September 2011 11:55am
By Networx Brisbane

Networx TV ( sits with the Panel Speakers following the Networx Brisbane 'Maximise the Media' event on the 24 August 2011 at Cloudland in Fortitude Valley, Brisbane. This event explored the effectiveness of the Press Release, and how best to get your story into Print, Radio and Television media.

Speakers interviewed were:

Panel Facilitator: Cat Matson, Business CATalyst, Alito @catmatson

During the one-on-one interviews, each of the panellists were asked questions that weren't asked during the panel discussion on the night.

View the interview video:

Interview Breakdown - Dave Earley, Online News Editor, Quest Community Newspapers:

00:33: How can we give you a press release that gives you everything you need to know without filling up your inbox?
01:18: Is it worth building up a relationship with an editor through social media?

Interview Breakdown - Elizabeth Liscombe, Commercial Director - Sponsorships, Southern Cross Austereo:

02:27: How can small businesses and not for profits utilise radio to leverage and extend their reach?
03:20: Can I get on the radio with little to no budget?
04:00: Can I come to you with an idea and let you guys do the rest?

Interview Breakdown - Rob Hazel, Senior Journalist, Network Ten:

04:42: How can small businesses and not for profits use your angle to get exposure in a sports break?
05:28: What can I do to prepare my event so that I get the most out of my TV exposure?
06:16: If there is a risk of my event being overshadowed by a high profile individual or celebrity how can I make sure I still get my point across?

For more info about the event:

Event website:

View this video on YouTube:

Visit our YouTube channel for more event videos:

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