VIDEO: Networx Panel Speakers Interview: Why Direct is Still the Best
Wednesday 13th July 2011 10:32am
By Networx Brisbane
Networx TV (http://networxevents.com.au) sits with the Panel Speakers following the Networx Brisbane 'Why Direct is Still the Best' Panel Event Discussion - 22 June 2011 at The Landing at Dockside, Kangaroo Point.
Speakers interviewed were:
- Neil Jorgensen, Direct Marketing Manager, Signet @SignetAustralia
- Nick Pritchard, Creative Director, Decoder
- Matthew Johnson, EDM Specialist, Vision6 @Vision6
View the interview video:
During the one-on-one interviews, each of the panellists were asked questions that weren't asked during the panel discussion on the night.
Interview Breakdown - Matthew Johnson of Vision6:
00:26 - How do you build and collect more data with EDM's?
01:40 - Can platforms like vision 6 continue to integrate information and data collection so that you can provide customized campaigns?
Interview Breakdown - Nick Pritchard of Decoder:
02:37 - You said that paper was sexy in a direct marketing campaign, can you tell us more?
03:22 - Are you saying that direct mail, as in snail mail, is a more effective communication channel these days?
Interview Breakdown - Neil Jorgensen of Signet:
04:59 - In a direct traditional market, how are you making sure that your message is going viral?
06:07 - How are you promoting sharing with direct mail?
For more info about the event:
Event website: http://bit.ly/NX0611
View this video on YouTube: http://youtu.be/7Rlzyl26nGQ
Visit our YouTube channel for more event videos: http://youtube.com/networxbrisbane