Networx Podcast Ep6: Winning Campaigns - Creating a Super Bowl moment

Wednesday 5th June 2019 03:57pm
By Lisa Ma

It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. 

 

During this podcast, you'll discover:

  • Why the Super Bowl and large sporting events are attractive platforms for advertisers.
  • Why creative advertising is critical in the age of digital marketing.
  • Sponsorship-linked activation through advertising and how it works to achieve sponsorship objectives.
  • Ambush advertising associated with sporting events and Super Bowl.
  • Cases/Examples of the successes and failures associated with Super Bowl.
  • Sports consumption and how is it evolving among younger segments. 

Networx Podcast - Episode 6

Panellists include:

  • Sarah Kelly, Associate Professor, Marketing & Law, The University of Queensland 
  • Luke Wheatley, Head of Creative and Content, Flight Centre 
  • Rob Hudson, Managing Director, Clemenger BBDO 

Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork

Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events 

Video links:

​Supplementary videos (examples of Flight Centre creating campaigns in-house):

Further resource links:


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This is a live recording at Victoria Park on 20 February 2019 by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload MediaVivo GroupSelect Audio VisualVision6Andzen and DPMA.

Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events

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