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Networx Podcast

Networx Podcast Ep24: Hyperpersonalisation - Exploring the state of human connection and data driven-marketing in the post-COVID-19 world.

What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services. Panellists include Erin Core, Head of Marketing – Artistic, Queensland Ballet, James Wawne, Director - Strategy & Data, Venntifact, Brooke Jamieson, Experience Lead & Data Scientist, PlaceOS and Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven.

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Networx Podcast Ep23: The Connected Consumer - The shifting habits you need to know

94% of global internet users own a smartphone. The IAB claims the time we're spending online has risen 40 per cent in one year. Your customers are digitising their habits and since being in lockdown this has only increased. So how can marketers adapt to these behaviour changes? Panellists include Kath Usabal, Campaign Manager, Vision6, Peter Pynta, CEO, APAC Neuro-Insight, Kelly Jamieson, Managing Director and Co-Founder, Edible Blooms and Panel Facilitator Liam Fitzpatrick, Founder & Head of Communications, Commswork.

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Networx Podcast Ep22: Influencer Marketing - Staying Relevant and Effective When the World Is Looking Elsewhere

What do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and away from internet personalities? This session will look at how influencer marketing has been affected, what is being effective right now and what the industry may look like in the next few years. Panellists include Victoria Harrison, Founder & Director, The Exposure Co., Lexie Mamo, Marketing & eCommerce Specialist, dk active, Danielle Lewis, Co-founder & CEO, Scrunch and facilitator Kurt Sanders, Director of Strategy, The Content Division.

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Ep21: Podcasting - Join the Audio Renaissance

Join us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, audio may be entering a golden age of possibility. Can you ‘hear’ it? Panellists include: Anita Siek, Founder and Head Strategist, Wordfetti, Podcaster at Brandfetti, James Henderson, Founder and Director, Aych Media, Jacob Aldridge, Founder of “Don’t Waste a Good Recession”, Co-Host of the ‘Come Again?’ Podcast, and Panel Facilitator Elizabeth Gibbons, Director of Client Services, zeroseven.

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Networx Podcast Ep20: An Online Panel About Online Panels

It’s like an Escher drawing! Getting together the most brilliant minds who’ll show you that when we think a little differently and act a little more radically, our futures can and will look bright!

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Networx Podcast Ep19: Is the Agency Model Dead? And What Comes Next...

National advertising spend last year fell for the first time in seven years. Disruption from consultants, reducing budgets and thinning margins are squeezing agencies right now. But is it too early to talk of their demise, and what model would replace it? Panellists include Stephen Ball, Head Of Marketing, Pacific, AVEVA and Emily Forrest, Head of Business Development, Reload Media with Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork.

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Ep18: Content Marketing - How to craft game-changing content that nails business goals

Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, what they do to create compelling content moments for their audiences, how they fit into the wider business goals, and how to measure success or failure. Panellists include Lucille Burkitt, Digital Content Lead (Customer & Community), Urban Utilities; Andrew McGrath, Marketing Specialist – Social Media & Content, BCF - Boating Camping Fishing; and Courtney McDonnell, Digital Content Producer, Brisbane Lions AFC with Panel Facilitator Kurt Sanders, Director of Strategy.

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Networx Podcast Ep17: Strategy & Innovation for 2020

This is the Networx you've been waiting for all year - an opportunity to hear from an expert panel on what the future of marketing strategy and innovation holds in 2020 and beyond. If you've got a head for strategy or aspire to take your business to the next level, you can't miss this event. Join us for networking and a panel discussion on Innovation and Strategy for 2020, followed by our annual Xmas Party. Panellists include: Sarah Bell, Co-Founder and Rita's Mum, AiRE; Kirsty Robinson, Head of Experience, VMLY&R Brisbane; and Paul Woodward, Sales Leader – Startups and Midmarket, Amazon Web Services with Panel Facilitator: Elizabeth Gibbons, Director of Client Services.

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Networx Podcast Ep16: Customer Data

"Data is the new oil." A limited metaphor, but one that describes the hunger of businesses in the 21st century for this precious resource. Whether you're a new, growing, or established business, the data you collect is the most valuable asset you hold. But where is it? And do you really own it? How do you unlock its potential energy to deliver amazing customer experiences and business value? The answers and tools you seek might be right under your nose! If 'AI' is a line item in your business plan, join us as our panel of business AI and data specialists dive deep on the latest trends in data collection and AI-driven activation. Panellists include: Nicholas Therkelsen-Terry, CEO & Co-founder, Max Kelsen; Natasha Lam, Head of Automation - Finance, Blackbook.ai; and Ryan Stuart, CEO & Founder, Kapiche with Panel Facilitator: James Gauci, Senior Digital Lead, PPQ. You're listening to the Networx Podcast with your host, Lisa Ma.

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Networx Podcast Ep15: Meet the CMOs

The world of chief marketing officers is changing rapidly. CMO's are being tasked with rapidly adjusting to changing customer preferences whilst staying relevant and achieving growth. Join us for networking and a panel discussion with our CMO panel. Panellists include: Adam Coward, Chief Marketing Officer, Youfoodz; Yasmine Gray, Executive Director, Red Havas AU; and Kirsty Jackson, Chief Marketing Officer, Cohort Go with Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven. You're listening to the Networx Podcast with your host, Lisa Ma.

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