VIDEO: Building Brand Equity - Panel Debrief

Monday 9th April 2012 02:14pm
By Networx Brisbane

Networx TV ( sits with the Panel Speakers following the Networx Brisbane 'Building Brand Equity' event on the 21 March 2012 at Iceworks in Brisbane.

The panelists discussed how a brand is more than just a logo and how business can start building a culture to develop brand equity.

Our panelists were:

And as always our Panel Facilitator was the lovely Cat Matson, Business CATalyst @catmatson

View the interview video:

Interview Breakdown:

Jack Perlinski, DAIS

00:24 Why is it important to have brand valued in the balance sheet?

Nick Pritchard, Decoder

02:11 How do you build a brand and culture for a small business?

For more info about the event:

Event website:

View this video on YouTube:

Visit our YouTube channel for more event videos:

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