VIDEO: Mobile Marketing in the Mix - Panelist Debrief

Monday 14th November 2011 01:37pm
By Networx Brisbane

Networx TV ( sits with the panel speakers following the Networx Brisbane 'Mobile Marketing in the Mix' event on the 26 October 2011 at The Exchange Hotel in Brisbane CBD.

Mobile has meant a whole new range of options are now available to the savvy marketers. In this video the panelist's discuss how businesses can make the most of Mobile Websites, Apps and QR codes.

Our panelists were:

And as always our Panel Facilitator was the lovely Cat Matson @catmatson

View the interview video:

Interview breakdown:

Mikey Hallman, Technology Director, Misfit Mobile:

00:15 Can you tell us how to make QR codes work effectively in our marketing?
01:34 Can you give us an example of how you've seen a QR code used effectively?

Chris Daley, Product Development Manager, Mnet Group:

02:25 What are the distinctions between a Mobile Site and a traditional Website?
04:11 What is an example of a company using the both a Website and a Mobile Site effectively?

Dale Rankine, Head of Mobile and Devices, Speedwell eBusiness Solutions:

06:22 How can Apps be used effectively to enrich the customer experience?
07:24 So is it important to define what your strategic objectives are?

For more info about the event:

Event website:

View this video on YouTube:

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