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'Blogging & Video Marketing for Business' Panel Event Wrap-up

We had a great panel discussion last night discussing 'Blogging and YouTube Marketing' with Yaro Starak, Gideon Shalwick and Craig Somerville. Cat Matson facillitated the panel discussion and brought ...

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My Top 10 Faves from Social Rabbit's '101 Facebook Page Posting Ideas'

Social Rabbit have released a fun resource for businesses out there who have a Facebook Page - '101 Facebook Page Posting Ideas'.    My Top 10 favourite ideas are: Link to a YouTube video tha...

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Creating a brand that people adore needs 3 key components across everything you do

We just had our Networx event on 30 March 2011 called 'Marketing with Love - creating brands that people adore' with our panellists: Sarah Whyte, Digital Marketing Manager, Tourism Queensland (@touris...

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Effective Viral Campaigns - Tips from Vivo Group

A viral campaign on a small budget Regardless of the size of your budget a viral campaign MUST be entertaining. Make people feel something. Create an emotional response in people by ensuring your camp...

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Did you know it's more expensive to win a new customer than retain an existing customer?

Did you know that: almost 90% of business decisions are based on gut feel; it is 20 times more expensive to win a new customer than retain the customer you already have; and 6...

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Where to begin in corporate community investment?

Corporate Australia is driving community investment because they want outcomes.  Corporate Australia is on a journey to deliver more to the community but they’re not giving anything away, they’re inve...

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Nursing Your Networking Nerves

We've all come across those inept networkers – pushing their business or themselves onto unsuspecting people in an attempt to meet their own needs. Unfortunately, these people have given networking a ...

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Pathway to Your Personal Brand

Australian superstar Kylie Minogue was once labeled the singing budgie; an image perhaps not too flattering. Fast forward to 2009 and Kylie, completely reinvented was voted the most powerful Australia...

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Reload Media's Top Ten Tips for Integrated Digital Strategy Success

Reload Media presented 'Integrated Digital Strategy - the Final Piece of the Marketing Puzzle' at Networx Brisbane - 24 February 2010.  Here are Reload's Top 10 Tips for IDS Success: Don’t make assump...

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Internet visions for 2010: marketing, media and PR

I went along to the final Interactive Minds event of the year, held at GPO Hotel last night.  The panel discussion was about looking at how the internet is now an integral part of marketing, media and...

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