Customer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every ...View details
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If you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers). But the data clearly shows B2B companies that focus more resou...View details
As we venture into the new normal where lockdown might strike at any time, what does teamwork look like for marketers, digital professionals, and businesses more generally? Join our expert panel as...View details
The game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one thing: no promises! Hear case studies from brands that...View details
Identifying vulnerabilities and protecting yourself. Join us as we discuss how you can take small steps to prevent data leaks, understand cyber-crime tools and empower yourself protect your digital l...View details
Networx Podcast - Ep25: Is Digital Marketing Killing Creativity? Will true creativity survive in our hyper-targeted, data-led world?
Google Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our fingertips, but have we sacrificed truly creative solutions f...View details
Networx Podcast Ep24: Hyperpersonalisation - Exploring the state of human connection and data driven-marketing in the post-COVID-19 world.
What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services. Panellists include Erin Core, Head of Marketing – Artistic, Queensland Ballet, James Wawne, Director - Strategy & Data, Venntifact, Brooke Jamieson, Experience Lead & Data Scientist, PlaceOS and Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven.View details
94% of global internet users own a smartphone. The IAB claims the time we're spending online has risen 40 per cent in one year. Your customers are digitising their habits and since being in lockdown this has only increased. So how can marketers adapt to these behaviour changes? Panellists include Kath Usabal, Campaign Manager, Vision6, Peter Pynta, CEO, APAC Neuro-Insight, Kelly Jamieson, Managing Director and Co-Founder, Edible Blooms and Panel Facilitator Liam Fitzpatrick, Founder & Head of Communications, Commswork.View details
Networx Podcast Ep22: Influencer Marketing - Staying Relevant and Effective When the World Is Looking Elsewhere
What do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and away from internet personalities? This session will look at how influencer marketing has been affected, what is being effective right now and what the industry may look like in the next few years. Panellists include Victoria Harrison, Founder & Director, The Exposure Co., Lexie Mamo, Marketing & eCommerce Specialist, dk active, Danielle Lewis, Co-founder & CEO, Scrunch and facilitator Kurt Sanders, Director of Strategy, The Content Division.View details
Join us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, audio may be entering a golden age of possibility. Can you ‘hear’ it? Panellists include: Anita Siek, Founder and Head Strategist, Wordfetti, Podcaster at Brandfetti, James Henderson, Founder and Director, Aych Media, Jacob Aldridge, Founder of “Don’t Waste a Good Recession”, Co-Host of the ‘Come Again?’ Podcast, and Panel Facilitator Elizabeth Gibbons, Director of Client Services, zeroseven.View details