Wednesday 31st July 2019 04:51pm
A once linear model is now fragmented and continues to evolve. A growing number of touch points can make a consistent brand experience harder than ever. We ask three industry experts to explain what's changed, tips for growth and how you can better plan for the future. Panellists include: Sueanne Carr, Customer Strategy Superhero, Customer Frame; Michael Joo, General Manager, Datarati; Mark James, CEO & Co-Founder, Customology with Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork. You're listening to the Networx Podcast with your host, Lisa Ma.
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Wednesday 17th July 2019 04:43pm
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. Panellists include: Tyson Cobb, Director of Strategy, businessDEPOT Marketing; Deana Durisic, CEO & Film Producer, Apollo Films; and Lucas Meadowcroft, Co-Founder & Chief Visionary Officer, CROFTi with Panel Facilitator: James Gauci, Senior Digital Manager. You're listening to the Networx Podcast with your host, Lisa Ma.
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Wednesday 26th June 2019 04:02pm
Content marketing has a lot of jobs to do including: driving awareness, generating leads, establishing trust and getting people to your website. In this episode, learn from the best as they tell us how they deliver an effective strategy and get the best return for their efforts from their content. Panellists include: Alicia Marr, Digital Content Manager, Serotonin Creative; Brittanie Dreghorn, Group Account Director, The Content Division; and Brian Crisp, Head of Suddenly Queensland, News Corp Australia with Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven. You're listening to the Networx Podcast with your host, Lisa Ma.
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Wednesday 5th June 2019 03:57pm
It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. Panellists include: Sarah Kelly, Associate Professor, Marketing & Law, The University of Queensland; Luke Wheatley, Head of Creative and Content, Flight Centre; and Rob Hudson, Managing Director, Clemenger BBDO with Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork. You're listening to the Networx Podcast with your host, Lisa Ma.
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Wednesday 29th May 2019 11:43am
Join us for a panel conversation on Strategy & Innovation for 2019 - The latest in emerging trends and tech. We'll cover innovation trends we'll see take off and make a serious impact in 2019, the latest strategic approaches to maximising return on your effort and investment, what 'enterprise agility' means for marketers, and how to thrive using lean and agile methods, and how AI platforms are going to disrupt marketing for the better. Panellists include: Jenny Williams, Chief Marketing Officer, Compare the Market; Nigel Dalton, Chief Inventor, REA Group; and John Cosgrove, Partner - Salesforce Einstein, GrowthOps with Panel Facilitator: James Gauci, Senior Digital Manager. You're listening to the Networx Podcast with your host, Lisa Ma.
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Wednesday 15th May 2019 11:36am
Join us as we deep-dive on the latest and greatest in social media and content marketing. We'll cover influencers, podcasts, video, AR, channel optimisation, social listening, and the big shifts happening in social media that will impact our day-to-day lives as content marketers and consumers. Panellists include: Ashton Rigg, Brand Marketing Manager, Youfoodz; Kurt Sanders, Director of Strategy, The Content Division; and Flo Le Mens, Social Media Coordinator with Panel Facilitator James Gauci, Senior Digital Manager. You're listening to the Networx Podcast with your host, Lisa Ma.
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Tuesday 30th April 2019 11:08am
Instagram is a powerful tool to build brand awareness, generate website traffic and increase sales to an engaged audience. By harnessing the power of images and creativity, brands are connecting and resonating with target audiences in completely new ways. Panellists include: Ash Daniec, Creator & Director, SoBa; Kory McAvoy, Creative Director, Engine Group & Co-founder, The Academy of Grounding; and Nathan Biddle, Multimedia Designer & Producer, Brisbane Broncos with Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven. You're listening to the Networx Podcast with your host, Lisa Ma.
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Tuesday 16th April 2019 05:13pm
While it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in reality adtech and programmatic has historically been a marketplace full of tricks and traps. In 2018, the industry is reaching a point of maturity. Data ethics, ad fraud and bad actors are right in the spotlight and new technologies and methods are promising more trustworthiness and better performance for those in the know. Join us as we traverse everything programmatic and adtech to bring you up to speed on the latest innovations, challenges, and opportunities. Panellists include: Cara Walsh, Programmatic Pioneer, Walsh Consulting; Michael Chen, Digital Media Portfolio Manager, Reload Media; and Michael Petersen, Director, My Media Trading Desk with Panel Facilitator: James Gauci, Senior Digital Manager. You're listening to the Networx Podcast with your host, Lisa Ma.
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Tuesday 9th April 2019 01:01pm
In honour of Networx second topic of 2019 focusing on Content Marketing Hacks: Evidence-based content strategies to increase your website traffic, the March blog has taken the jam-packed panel filled with marketing goodness and given it a fresh spin.
Our Content Marketing Hacks panel was held at the stunning Loft West End across 3 unique spaces and facilitated by Elizabeth Gibbons, Director of Client Services at Zeroseven. Elizabeth was joined by panel participants: Alicia Marr, Digital Content Manager at Serotonin Creative; Brittanie Dreghorn, Group Account Director at the Content Division & Brian Crisp, Head of Suddenly Queensland at News Corp Australia.
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Thursday 4th April 2019 11:11am
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