It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing.
Panel of speakers
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Sarah Kelly, Associate Professor, Marketing & Law, The University of Queensland LinkedIn | Twitter: @skelly8888
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Luke Wheatley, Head of Creative and Content, Flight Centre LinkedIn | Twitter: @acespacer @flightcentreau
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Rob Hudson, Managing Director, Clemenger BBDO LinkedIn | Twitter: @_robhudson @ClemengerBBDO
Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork LinkedIn | Twitter: @liamtfitz
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More event details
It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing.
During this panel, you'll discover
- Why the Super Bowl and large sporting events are attractive platforms for advertisers.
- Why creative advertising is critical in the age of digital marketing.
- Sponsorship-linked activation through advertising and how it works to achieve sponsorship objectives.
- Ambush advertising associated with sporting events and Super Bowl.
- Cases/Examples of the successes and failures associated with Super Bowl.
- Sports consumption and how is it evolving among younger segments.
Who would benefit from attending
- Marketing, digital and communication professionals
- Business owners and directors
Panel of speakers
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Sarah Kelly, Associate Professor, Marketing & Law, The University of Queensland LinkedIn | Twitter: @skelly8888
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Luke Wheatley, Head of Creative and Content, Flight Centre LinkedIn | Twitter: @acespacer @flightcentreau
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Rob Hudson, Managing Director, Clemenger BBDO LinkedIn | Twitter: @_robhudson @ClemengerBBDO
Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork LinkedIn | Twitter: @liamtfitz
MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_
Event hashtag is #nxbris
Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter: @networxevents
Ticket inclusions
Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event.
Networx is information, introductions and inspiration.
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Transport and directions
Victoria Park, 309 Herston Road, Herston, QLD 4006
CAR PARKING
Victoria Park has plenty of free onsite parking!
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Giveaways
[VENUE PRIZE] $200 Victoria Park Gift Card. Victoria Park gift cards can be used at the following facilities on-site: Victoria Park Bistro, Putt Putt, Driving Range and Golf Course.
[NETWORX PRIZE] 1 x $200 JB HI-FI Gift Card, courtesy of Interpro Digital.
[NETWORX PRIZE] Double Pass to 'Customer Experience and Brand Loyalty' on 6 March, courtesy of Interactive Minds.