Winning Campaigns

Creating a Super Bowl moment

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20th Feb 2019

6:00pm - 8:00pm

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Victoria Park

309 Herston Road, Herston QLD
Herston QLD 4006

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It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. 

During this panel, you'll discover

  • How to hi-jack the media agenda
  • Creating an ambush campaign 
  • How and why you need to stand out

Panel of speakers

Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork LinkedIn | Twitter: @liamtfitz

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$75pp

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    It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. 

    During this panel, you'll discover

    • How to hi-jack the media agenda
    • Creating an ambush campaign 
    • How and why you need to stand out

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Business owners and directors

    Panel of speakers

    Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork LinkedIn | Twitter: @liamtfitz

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 

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#nxbris panelist: Sarah Kelly, Associate Professor, Marketing & Law, The University of Queensland will be speaking on our #WinningCampaigns panel http://bit.ly/nxbris0219 ABOUT SARAH: Sarah is an Ass...

#nxbris panelist: Luke Wheatley, Head of Creative and Content, Flight Centre Australia will be speaking on our #WinningCampaigns panel http://bit.ly/nxbris0219 ABOUT LUKE: A passionate creative marke...

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Here’s a sneaky peek at the speakers for this event.

Sarah Kelly

Sarah Kelly

Associate Professor, Marketing & Law, The University of Queensland

Sarah is an Associate Professor in Law and Marketing at the University of Queensland and a speaker, consultant and writer in sport. Sarah is currently leading a global sports innovation accelerator at UQ, and has been a judge and mentor for two of these accelerators, including pitching finals during the NBA Allstars event in LA and the Commonwealth Games. She has multidisciplinary expertise in marketing, psychology and law and is globally known for her research and consulting in sports management, law and marketing.

She is widely published in the sports field, with recent projects including, sports scandal impacts, mega sporting event legacy impacts, sponsorship metrics and Esports. Sarah holds several non-executive directorships, including as Deputy Chair of the Brisbane Lions AFL Football Club.

LinkedIn | Twitter: @skelly8888

business.uq.edu.au
Luke Wheatley

Luke Wheatley

Head of Creative and Content, Flight Centre

A passionate creative marketer, Luke has worked in various marketing roles across the FMCG range category including natural health, entertainment, food and now travel. Majoring in Marketing and Law, Luke has used his skills across multiple roles where he currently leads the brand strategy for one of the largest travel companies in the world, Flight Centre.

Recent work has had him launch the new brand direction and created their first ever travel series 'The 48 Hour Destination' on network 10. He is currently working on his two new project, The second season of The 48 Hour Destination and a new series using SEO data and highlighting our consultants in 'The Expert Series'. 

LinkedIn | Twitter: @acespacer @flightcentreau

flightcentre.com.au
Panel Facilitator: Liam Fitzpatrick

Panel Facilitator: Liam Fitzpatrick

Founder & Head of Communications, Commswork

Liam has over a decade of experience in media and tech comms across North American/European/APAC markets. He's founder of Commswork, a consultancy helping business leaders refine their voice in industries plagued with jargon. He also operates as head of communications for retail blockchain platform Beam, where he leads a global team revolutionising the retail economy. Liam is also host of Cut the Cliches podcast, which explains the buzzwords in business and technology.

Graduating from City University with a BA in Journalism and Psychology, he now helps translate what businesses want to say into something their audience want to hear. Working with The Walt Disney Company for a number of years in London, he helped craft its narrative around brand partnerships. He has offered counsel to clients including Google, Microsoft, Havas, iProspect and TBWA.

As head of ANZ comms at Freelancer.com in Sydney, he worked together with the chief exec to develop corporate strategy and coordinate with product heads. The communications campaign for StartCon, Australia's largest startup conference, helped sell out the 3,500 person event.

LinkedIn | Twitter: @liamtfitz

commswork.com.au

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