Our focus this month is on B2B marketing, what should be guiding your strategy for FY17/18. Marketing to another business differs from attracting end consumers, in this session we'll consider what is most important when your products and services are developed for another business.
The discussion will cover which tools and techniques best support a B2B marketeer, driving measurable outcomes. There'll be a focus on the use of digital marketing techniques such as marketing automation, email and content to support a longer sales cycle for B2B engagements. We'll consider which tactics support increasing awareness through to tracking conversion, and how you can shape your approach to support long-term engagements and loyalty.
Join us for networking and a panel discussion about the B2B Customer Lifecycle - Strategies for long-term engagement and loyalty.
More event details
This session is ideal for
- Marketing and sales professionals working in B2B companies
- Professional services marketing specialists
- People responsible for managing B2B leads from awareness to conversion to loyalty
Panel of speakers
Event hashtag is #nxbris
Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event.
Networx is information, introductions and inspiration.
- Transport and directions
[NETWORX PRIZE] 1 x GoPro Hero4 Session Waterproof Video Action Camera valued at $250, courtesy of Interpro Digital.
[NETWORX PRIZE] 1 x Double Pass to Interactive Minds seminar on 1 November 2017, 8.00-10.30am, Fishburners