B2B Customer Lifecycle

Strategies for long-term engagement and loyalty

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40 tickets remaining. Group rates available until sold out.

25th Oct 2017

6:00pm - 8:00pm

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Up on Constance

20 Constance Street
Fortitude Valley QLD 4006

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Our focus this month is on B2B marketing, what should be guiding your strategy for FY17/18. Marketing to another business differs from attracting end consumers, in this session we'll consider what is most important when your products and services are developed for another business. 

The discussion will cover which tools and techniques best support a B2B marketeer, driving measurable outcomes. There'll be a focus on the use of digital marketing techniques such as marketing automation, email and content to support a longer sales cycle for B2B engagements. We'll consider which tactics support increasing awareness through to tracking conversion, and how you can shape your approach to support long-term engagements and loyalty.

Join us for networking and a panel discussion about the B2B Customer Lifecycle - Strategies for long-term engagement and loyalty.

Group Booking (Min 3 tickets)

Full Price

  • More event details

    This session is ideal for

    • Marketing and sales professionals working in B2B companies
    • Professional services marketing specialists
    • People responsible for managing B2B leads from awareness to conversion to loyalty

    Panel of speakers

    Panel Facilitator: Laura Campbell, Director, Deloitte Digital LinkedIn | Twitter: @lauraslenslife  

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 


    Networx is information, introductions and inspiration.

  • Giveaways

    [VENUE DRAW] $500 Event Voucher (includes $250 off venue hire and $250 off catering), courtesy of Up on Constance & Zen Catering.

    [NETWORX PRIZE] 1 x GoPro Hero4 Session Waterproof Video Action Camera valued at $250, courtesy of Interpro Digital

    [NETWORX PRIZE] 1 x Double Pass to Interactive Minds seminar on 1 November 2017, 8.00-10.30am, Fishburners

  • Activity
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Kathryn Koch

Kathryn Koch

Director, Genuine George

Kathryn is Director of Genuine George, and a senior services marketer with extensive experience working across Australia and New Zealand. She is passionate about helping companies differentiate themselves in the market through partnerships, trust and outstanding client service.

Kathryn is also the Founding Director of The Goodnight Society, an organic and sweatshop free sleepwear company, and co-founder with Keith Dugdale of The Academy of Trust, an online sales coaching and development program for B2B sellers.

LinkedIn | Twitter: @kath_koch

Dr Emily Verstege

Dr Emily Verstege

Customer experience expert

Dr Emily Verstege is a (reformed) research academic, tech startup survivor and speaker. She is an expert at diagnosing and solving customer experience issues.

Emily believes people - staff, stakeholders and customers - matter most. (In fact, she’s writing a book it. It’s called “It’s Personal. How future proof business and make people happy.”)

Emily works with industry influencers, corporate and government clients, particularly in the health sector to help them deliver amazing experiences. Her clients include the Queensland Department of Communities, Child Safety and Disability Services, the Royal Children’s Hospital Melbourne, and the Institute for Healthy Communities Australia.

LinkedIn | Twitter: @emilyverstege 

Panel Facilitator: Laura Campbell

Panel Facilitator: Laura Campbell

Director, Deloitte Digital

Laura Campbell is a Director at  Deloitte Digital. Laura’s career has run the full gamut of digital, PR and strategic marketing. She has specialist skills in developing and optimising online channels, which have been formed in her roles both internationally and domestically across a wide variety of industries including banking and finance, tourism and online retail. 

Laura’s committed to providing channel of choice for customers and hence devises solutions that cohesively deliver digital and offline customer experiences. A natural leader, Laura has formed and led dynamic, results-driven teams, and sets an example to others with her inquisitive outlook and high level of personal accountability.

LinkedIn | Twitter: @lauraslenslife


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