B2B Customer Lifecycle

Strategies for long-term engagement and loyalty

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25th Oct 2017

6:00pm - 8:00pm

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Up on Constance

20 Constance Street
Fortitude Valley QLD 4006

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Our focus this month is on B2B marketing, what should be guiding your strategy for FY17/18. Marketing to another business differs from attracting end consumers, in this session we'll consider what is most important when your products and services are developed for another business. 

The discussion will cover which tools and techniques best support a B2B marketeer, driving measurable outcomes. There'll be a focus on the use of digital marketing techniques such as marketing automation, email and content to support a longer sales cycle for B2B engagements. We'll consider which tactics support increasing awareness through to tracking conversion, and how you can shape your approach to support long-term engagements and loyalty.

Join us for networking and a panel discussion about the B2B Customer Lifecycle - Strategies for long-term engagement and loyalty.

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Here’s a sneaky peek at the speakers for this event.

Kate Chaundy

Kate Chaundy

Marketing Manager, McCullough Robertson

Kate Chaundy is Business Development and Marketing Manager for McCullough Robertson and has over 12 years’ experience advising professional service firms on strategic marketing, client relationship management and market positioning. Her expertise contributes to forging and strengthening client relationships, building brand profile and winning new work.  

Kate is passionate about helping professional services firms grow revenue through smart strategy and innovative ideas, and from a client perspective is a firm believer in the power of becoming a trusted partner, rather than just a provider.


LinkedIn | Twitter: @katechaundy @MCRlaw

Kathryn Koch

Kathryn Koch

Director, Genuine George

Kathryn Koch is the Director of Genuine George, and is a senior services marketer with extensive experience working in-house and as a consultant in B2B and professional services firms across Australia and New Zealand. She has worked with organisations including AECOM, Deloitte, ACH Group and BTLawyers to help them differentiate themselves in the market and win more work by increasing their expertise based referrals, developing trusted partnerships, and delivering outstanding client service. 

Kathryn is also the Founding Director of The Goodnight Society, an organic and sweatshop free sleepwear company, and co-founder with Keith Dugdale of The Academy of Trust, an online sales coaching and development program for B2B sellers.

LinkedIn | Twitter: @kath_koch

Dr Emily Verstege

Dr Emily Verstege

Customer experience expert

Dr Emily Verstege is a (reformed) research academic, tech startup survivor and speaker. She is an expert at diagnosing and solving customer experience issues.

Emily believes people - staff, stakeholders and customers - matter most. (In fact, she’s writing a book it. It’s called “It’s Personal. How future proof business and make people happy.”)

Emily works with industry influencers, corporate and government clients, particularly in the health sector to help them deliver amazing experiences. Her clients include the Queensland Department of Communities, Child Safety and Disability Services, the Royal Children’s Hospital Melbourne, and the Institute for Healthy Communities Australia.


LinkedIn | Twitter: @emilyverstege 

Laura Campbell

Laura Campbell

Partner, Deloitte Digital

Laura is a Partner at Deloitte, leading the Marketing, Commerce and Digital Experiences team. She has been living corporate life for over 20 years across various industries. She has shared her desk space with snakes (alive), rare birds (dead), and every spectrum of personality you can imagine.  She is passionate about delivering high quality results for her clients, but doing it in a way that stays true to her personality and passions (which involves a lot of crystals, memes and coloured kaftans).

During COVID, Laura switched her fancy pants, river view desk, for a 15-year-old IKEA desk in the spare room and this sparked her journey of discovery (read: trial and error) into understanding what were the critical factors for creating a successful workspace.


LinkedIn | Twitter: @lauraslenslife   | Insta


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