B2B Marketing Trends

Your Brand Needs to Embrace NOW!

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If you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers). 

20th Apr 2021

6:00pm - 8:00pm

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111 Constance Street
Fortitude Valley QLD 4006

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But the data clearly shows B2B companies that focus more resources on building their brand profile win more sales, more often, at a better price, and for longer periods of time.   So how do we break our obsession with sales to create better brands that sell more?

During this panel, you will learn:

  • The stats behind building successful B2B brands
  • How to sustainably split your budgets so brand development gets as much love as sales
  • Case studies about B2B companies that have supercharged sales through creative brand executions
  • The kind of content that resonates with buyers in the B2B landscape
  • More event details

    Who would benefit from attending

    Marketing, digital and communication professionals, business owners and directors, content creators looking to be more strategic, and beginners who are focusing on building brands.

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 

  • Transport and directions

    Baedeker is located at 111 Constance Street, Fortitude Valley.

    Car Parking:  Parking on surrounding streets or paid parking available at McWhirters.  Book online for discounted rates.

    Public Transport: Please refer to TransLink for bus schedules and routes.

    Taxis/Uber/Ride Sharing: Pick up and drop off points are near the front of the entrance.

  • Giveaways

    [VENUE PRIZE] One hour Wine Tasting Event for ten people with matching canapes care of BAEDEKER - Valued at $1000!

    [NETWORX PRIZE] Complimentary Session for 4 people which is valued at $180, courtesy of Lumber Punks Axe-Throwing.

  • Activity
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Facilitator: Kurt Sanders

Facilitator: Kurt Sanders

Director of Strategy, The Content Division

Kurt is the director of strategy at Brisbane content agency The Content Division. He has chalked up nearly two decades of experience as a journalist, marketing strategist, workshop facilitator and public speaker. He's passionate about creativity being the great hope of modern marketing, and has worked with brands big and small from suburban butchers through to great big city builders. 

LinkedIn | Twitter: @sanderlands @thecontentdiv


Kirsty Jackson

Kirsty Jackson

Marketing & Community Director, Freelancing Gems

Kirsty Jackson lives and breaths technology and start-ups. She has over 12 years of brand and marketing experience across technology, health, tourism, education and government.  

Kirsty has extensive expertise in establishing successful customer engagement programs and digital marketing campaigns that drive traffic and result in sales. She is a multi-passionate individual with a love for brand creation, a passion for leadership, and a fascination with human behaviour - what influences us to act, respond and make certain decisions.  Kirsty uses her combination of technical skills and marketing insights to create strategies that drive business growth and nurture customer experiences, while leading her teams to achieve. 

Mark Ryan

Mark Ryan

Manager, Engagement, Mater Education

In cricket parlance, Mark Ryan is your classic all-rounder – someone who never specialised in any one facet of the game, but is handy enough at everything. In the workplace, this translates to him being a connector - someone who brings people, thinking, concepts and models from a wide range sectors and workplaces, then tailors them to meet the needs of a situation.

Over a twenty-year career, Mark has worked up to senior leadership and executive level in roles centred around communications and marketing across industries as diverse as professional sport, gaming, transportation and media.

Mark has also worked in strategy for Mater Group, one of the largest private healthcare providers in Australia, before moving in to current role as the state-wide Manager of Engagement for Mater Education, where he’s responsible for external engagement and B2B development.

A sport journalist by trade after studying a Bachelor of Laws/Bachelor of Arts (Journalism) at the Queensland University of Technology, Mark later became one of the first 20 people in the country to receive an Advanced Diploma of Neuroscience of Leadership in 2018, providing him with a significant understanding of how the human brain responds to collaboration, communication, change and decision-making. Then in 2019, he was runner-up in the Queensland Business Monthly Griffith MBA Responsible Leadership Scholarship Competition – and now after an inordinate number of hours reading research papers and listening to lectures online, he’s more than two-thirds of the way through a Master of Business Administration. In 2020, his Griffith University team was shortlisted for the Global Business Challenge final for their blockchain-enabled, circular economy supply chain platform.

Mark is a well-regarded MC, who has hosted everything from leadership events to tertiary-level graduations, conference panel sessions and broadcast radio.

He is currently the Chairperson for Return Serve - a sporting not-for-profit which aims to create healthier lives and brighter futures for people through sport. As a past scholarship holder, Mark also acts as a corporate speaker and media talent for nationwide education charity, The Smith Family.

He lists his greatest achievement as getting his four boys out the door most mornings.

Tyson Cobb

Tyson Cobb

CEO, Practice + Pixels

Tyson has consulted for brands across several different industries over a 14-year career in brand and marketing. He has spent the last 6 years providing strategy and marketing support services for professional service businesses with a specific focus on accounting firms.

For years Tyson watched on as accountants received cookie-cutter brands and misleading marketing advice that would often lead to poor marketing performance and underwhelming brands that had minimal chance of differentiating them in a saturated market. Tyson saw a need to provide tailored and ethical brand and marketing advice to an industry with untried potential and opportunity.

Along with his team at Practice + Pixels, Tyson wants firms to challenge what is “expected” as a brand and as marketing experiences in the accounting industry. To uncover what makes them truly unique as a brand, and celebrate that through their marketing.

LinkedIn | Twitter: @TysCobb 

Practice + Pixels

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