But the data clearly shows B2B companies that focus more resources on building their brand profile win more sales, more often, at a better price, and for longer periods of time. So how do we break our obsession with sales to create better brands that sell more?
During this panel, you will learn:
- The stats behind building successful B2B brands
- How to sustainably split your budgets so brand development gets as much love as sales
- Case studies about B2B companies that have supercharged sales through creative brand executions
- The kind of content that resonates with buyers in the B2B landscape
More event details
Who would benefit from attending
Marketing, digital and communication professionals, business owners and directors, content creators looking to be more strategic, and beginners who are focusing on building brands.
Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event.
Transport and directions
Baedeker is located at 111 Constance Street, Fortitude Valley.
Car Parking: Parking on surrounding streets or paid parking available at McWhirters. Book online for discounted rates.
Public Transport: Please refer to TransLink for bus schedules and routes.
Taxis/Uber/Ride Sharing: Pick up and drop off points are near the front of the entrance.