Blogging & Video Marketing for Business

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

18th May 2011

6:00pm - 8:30pm

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XXXX Alehouse (Level 1)

Black Street
Milton QLD 4064

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Do you have a blog? Are you using it effectively as part of your marketing strategy?

With all the buzz about Facebook, Twitter, LinkedIn and other social networks, one site not commonly known as a social networking site has emerged as just that.  YouTube is quickly positioning itself as the respected social site for business and there is now hype about 'video marketing'.

Join us for a panel discussion about using blogging and video marketing as part of your marketing strategy.

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Yaro Starak

Yaro Starak

Founder & Professional Blogger,

Yaro Starak is a professional blogger, best known for, a blog that teaches people how to start a successful Internet business, with over 100,000 subscribers.

A true entrepreneur, in the last ten years Yaro's started an English school, an online proofreading business, bought and sold websites for profit and consulted on Internet businesses.

Today, Yaro is focused on his passion - blogging.  He consistently earns over $20,000 per month from his blog and launched a coaching program,, to help others  replicate his blogging success.

Yaro spent 8 months of 2008 traveling around the world, visiting 25 different cities including London, Paris, Amsterdam, New York, Chicago, Toronto, Montreal, Dubai and Singapore, all the while writing to his blog from each city and running his business. Yaro truly lives the 2-hour work day lifestyle, with ample freedom to enjoy life while making a well above average income thanks to the Internet.

Read Blog | Watch on YouTube | Follow on Facebook | Follow on Twitter: @YaroStarak

Gideon Shalwick

Gideon Shalwick


Gideon has been running his online video business full-time for the last five years, and over the last three years he has built a combined e-mail list of over 100,000 followers using mainly online video marketing strategies.

Recently Gideon has written a new book that teaches how to use video blogging for getting more leads, growing your business and turning those views into cash. It's called Rapid Video Blogging and has already been downloaded 20,000 times by people from all over the world.

His use of Rapid Video Blogging has successfully helped his videos rank for several popular phrases on both Google and YouTube. Currently one of his videos is ranked as the first video on Google for the search term "online video marketing".

His blog where he teaches people various online video marketing techniques and how to turn your video views into cash currently has around 55,000 followers.

Read Blog | Watch on YouTube | Follow on Facebook | Follow on Twitter: @GideonShalwick

Craig Somerville

Craig Somerville

General Manager, Reload Media

Craig Somerville is the General Manager of Brisbane-based search engine optimisation and digital marketing agency Reload Media. Servicing over 400 clients across the world with offices in Brisbane, London, Melbourne, Sydney and Auckland, Reload Media are one of Australia’s leading digital marketing firms.

Having been with the company since day one, Craig has been responsible for the digital strategies of countless clients including Subway, QUT, Energex, Queensland Government, Devine Homes, Price Attack and more. He regularly presents at industry events and has guest lectured on digital marketing at Bond University.

He is also a Google AdWords Qualified Professional and presents a unique approach to online promotions in today’s marketplace.

Read Blog | Watch on YouTube | Follow on Facebook | Follow on Twitter: @reload_Media

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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