Buzz... PR and Word of Mouth Marketing

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

29th Sep 2009

6:00pm - 8:30pm

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641 Ann Street
Fortitude Valley QLD 4006

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How do you create "buzz" around a brand? How do you get anyone, from the media to the man on the street, talking about your brand?

  • More event details

    Event Photography by Clare Smith, Lucid Photography.

    Post-Event Information

    The panel discussion will cover:

    • How to generate and harness positive word of mouth
    • What makes something worth talking about
    • Social networking for brands
    • The role for PR and viral marketing in the mainstream
    • Post-Buzz: How do you sustain interest and maintain momentum
    • Sourcing news across traditional & social media platforms about yourself, your customers or competitors

    Our experienced panel will share case studies, tips and tricks with you. 

    Come join us at Cloudland's exclusive top level... and see what the buzz is about!


    • Chris Chambers, Director of Digital Marketing, Tourism Queensland ('Best in Job in the World' campaign's digital (including social networking) activity)
    • Trina McColl, Managing Director, LapePhelan Marketing Communications (traditional PR perspective)
    • Des Walsh, Manager, PitchEngine, Australia and New Zealand (social media press release platform)
    • Richard Slatter, General Manager, Wotnews (media monitor - Australian business news sourcing across a variety of sources from traditional news networks, blogs and social networks, direct from companies, government agencies, industry bodies and more)

    Who will benefit from attending?

    Marketing and communication managers & coordinators, and business owners working in education, government, corporate and not-for-profit who are wanting to learn tips on:

    • putting media releases out there in traditional media or social media
    • on sourcing business news on yourself, your customers or your competitors
    • creating a 'buzz' about your brand, event or campaign

    We want YOU to tweet about the #Networx event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #Networx!  Follow us on Twitter:

  • Giveaways

    Business Card Draw - Door Prizes

    • 1 x $150 voucher to GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Winner 2008 for Best Hair-Salon).
    • 1 x Day trip to Tangalooma Island Resort and Desert Safari Tour for 2, valued at $130, courtesy of Tangalooma Island Resort (journey to the scenic Moreton Island Desert region as part of this thrilling 4WD tour and participate in the exhilarating sports of sand tobogganing with an added bonus of dolphin feeding)
    • 1 x 1 night's accommodation at any Central Brisbane Apartment/Hotel, courtesy of Central Apartments & Hotels
    • 1 x Double Pass to Interactive Minds: 'Online Customer Insights' event on Wednesday, 7 October
    • 1 x $100 Voucher to Cloudland (this is a separate draw - remember to bring extra business cards!)
  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Chris Chambers

Chris Chambers

Director of Digital Marketing, Tourism Queensland

Chris Chambers is Director of Digital Marketing at Tourism Queensland.  He and his team are responsible for Tourism Queensland’s suite of approximately 50 consumer websites as well as Tourism  Queensland's digital marketing activity, including content development, RSS feeds, e-newsletters, e-brochures and activity on YouTube, Twitter and facebook.

The Best Job in World campaign

Queensland's Great Barrier Reef, one of the seven natural wonders of the world, hides a beautiful secret - its islands. Tourism Queensland (TQ) wanted to tell the world so with the help of Cummins Nitro agency it devised a cunning plan - The Best Job in the World.

The huge promotional campaign was really a competition in the form of a job vacancy. Advertisements went out world-wide, asking applicants to upload a video telling why they should be given the job of island caretaker. The prize - six months living on Hamilton Island, exploring, snorkelling, blogging and promoting Queensland, with a salary of $150,000.

The Best Job in the World attracted 34,500 entries from over 200 countries.  A short list of 50 best entries was whittled down to 16 finalists, with Ben Southall from Hampshire in the UK winning the job.

For a total budget of $2.5 million TQ has raked in over $200 million dollars worth of publicity.

TQ and Cummins Nitro won a host of awards for their promotion, including eight awards at the recent Cannes Lions International Advertising Festival.  ‘I think that Queensland now owns the word "best" and we're going to focus on the word "best" for a while,’ Anthony Hayes, Chief Executive Officer of Tourism Queensland said.

Trina McColl

Trina McColl

Managing Director, LapePhelan Marketing Communications

'Build a Better Brand' is the motto driving Trina’s business and with over 15 years experience in Public Relations (PR), Marketing and Advertising LapePhelan Marketing Communication does just that for clients across a wide array of industries.

With the key objective of helping clients build brand equity for their products or services the agency is actively pursued by companies of all sizes who want to increase their market awareness through one of the most effective communication methods- PR. 

Research shows consumers trust editorial messages more than advertising and Trina and her team know how to get their clients in the media. The team at LapePhelan are results driven with a powerful combination of strong national media contacts, solid strategic direction, down-to-earth service approach and genuine passion for their clients' businesses.

LapePhelan helps build better brands.

Des Walsh

Des Walsh

Manager, PitchEngine, Australia and New Zealand

Des Walsh is a social media strategist, blogger and business coach. He describes what he does as helping business owners design their own social media roadmaps. His goal is for business owners to  become social media savvy and not roadkill.

From high school teaching, English and History, to taxi driving to senior public sector positions, Federal and State, Des went on to establish his own business as a communications consultant and later as a business coach. In 2003 he discovered blogging for business and from there developed a passion for showing others how Web 2.0 technology and social media have levelled the playing field for small and medium business.

He has authored an e-book, '7 Step Business Blog', and co-authored 'LinkedIn for Recruiting and Big Biller', in which highly successful recruiters share their secrets of success. Des has spoken on blogging and social media in Australia, the USA and China. He is currently delivering a Social Media Roadmap workshop series - Brisbane, Gold Coast, Sydney - with Associate Professor Michael Rees and Bond University’s Centre for Executive Education.

He recently partnered with social media platform PitchEngine to manage their interests in Australia and New Zealand and also to support the rollout of the product for other international markets.

Richard Slatter

Richard Slatter

General Manager, Wotnews

Richard Slatter is General Manager of Wotnews, Australia's biggest news search engine, engaging over 25,000 visitors a day.

Wotnews harvests and analyses news from over 5000 Australian publishers including the mainstream networks, blogs, social networks, companies, government, industry bodies and the Ausralian Stock Exchange. Wotnews recently launched equivalent services into the US and UK.

The Wotnews technology also underpins a new online music startup, We Are Hunted - the music chart for the digital generation - tracking the 99 most popular songs online each day across blogs, social networks, forums and P2P networks.

Richard has some 15 years experience working across web, IT and advertising starting out as a designer for a small games developer in Vancouver in 1995. Prior to his role at Wotnews he was a senior manager at Deloitte's wholly owned online web development and e-marketing agency, Eclipse.

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