Content Marketing

How to craft game-changing content that nails business goals

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60 tickets available.

26th Feb 2020

6:00pm - 8:00pm

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Venue To Be Confirmed
Brisbane City QLD 4000

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Panel of speakers

Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv

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    Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, what they do to create compelling content moments for their audiences, how they fit into the wider business goals, and how to measure success or failure.

    During this panel, you'll discover

    • How to align content with business objectives
    • Why an audience focus and distinct tone of voice is your greatest weapon
    • Case studies from brands that have nailed their content experiences for customers

    Who would benefit from attending

    Marketing, digital and communication professionals, business owners and directors, content creators looking to be more strategic, and beginners who are delving into content for the first time.

    Panel of speakers

    Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter: @networxevents

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 


    Networx is information, introductions and inspiration.

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Here’s a sneaky peek at the speakers for this event.

Lucille Burkitt

Lucille Burkitt

Digital Content Lead, Urban Utilities

Digital Content Lead for one of Australia's biggest water companies. Mumbrella CommsCon Social Media Community Manager of the Year 2019. Masters in Interactive Media at the Queensland College of Art. Experienced content contributor within the marketing and advertising industry, with a knack for making content engaging, topical, relatable and relevant. Skilled in fun graphics, illustrations, quick words and a good GIF. Qualifications to back up the magic - but as they say, the proof is in the pudding. 

Andrew McGrath

Andrew McGrath

Marketing Specialist – Social Media & Content, BCF - Boating Camping Fishing

Andrew is currently a Marketing Specialist for BCF-Boating Camping Fishing and has 6 years experience in the outdoor retail industry. Andrew is a strong marketing professional skilled in Social media, Sponsorship Management, Content Marketing, and Digital Marketing. 

Courtney McDonnell

Courtney McDonnell

Digital Content Manager

Courtney McDonnell is the Digital Content Manager for one of the biggest sporting clubs in the country, the Brisbane Lions. She began studying a Bachelor of Entertainment Production with a focus on video production before moving into a Digital Content position. Courtney’s passionate about all things digital, entertainment and sport and loves finding new ways to engage with the clubs fanbase. Skilled in video production, motion graphics, social media and content marketing and loves a good footy highlight.

Facilitator: Kurt Sanders

Facilitator: Kurt Sanders

Director of Strategy, The Content Division

Kurt has more than 10 years experience as a journalist, trainer, content marketing strategist and public speaker, and has worked with brands across a huge range of industries including sales training, health, economic development and tourism. Kurt is the co-host of the Telltale podcast, a resource for marketers who want to learn how storytelling can help brands cut through the marketing clutter.

LinkedIn | Twitter: @sanderlands @thecontentdiv

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