Content Marketing

How to craft game-changing content that nails business goals

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26th Feb 2020

6:00pm - 8:00pm

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Loft West End

100 Boundary Street
West End QLD 4101

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Panel of speakers

Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv

  • More event details

    Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, what they do to create compelling content moments for their audiences, how they fit into the wider business goals, and how to measure success or failure.

    During this panel, you'll discover

    • How to align content with business objectives
    • Why an audience focus and distinct tone of voice is your greatest weapon
    • Case studies from brands that have nailed their content experiences for customers

    Who would benefit from attending

    Marketing, digital and communication professionals, business owners and directors, content creators looking to be more strategic, and beginners who are delving into content for the first time.

    Panel of speakers

    Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter: @networxevents

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 


    Networx is information, introductions and inspiration.

  • Transport and directions

    Loft West End is located at 100 Boundary St, West End 4101
    Networx will be on the 1st Level, above Archive Beer Boutique. There are lifts located on the ground floor of Archive Beer Boutique, or take the external stairs.

    Google Maps & Directions

    Car Parking:

    Parking on surrounding streets.

    Public Transport: Please refer to TransLink for bus schedules and routes.

    Taxis/Uber/Ride Sharing: Pick up and drop off points are near the front of the entrance.

  • Giveaways

    [VENUE PRIZE] $500 towards your next function, courtesy of Loft West End.

    [NETWORX PRIZE] GoPro Hero7 Silver Action Camera valued at $300, courtesy of affix.

    [NETWORX PRIZE] Complimentary Session for 4 people which is valued at $180, courtesy of Lumber Punks Axe-Throwing.

    [NETWORX PRIZE] Gift box with 5 pairs of bright, fun & funky socks valued at $70, courtesy of liliLife

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Lucille Burkitt

Lucille Burkitt

Digital Content Lead, Urban Utilities

Lucille is the Digital Content Lead for one of Australia’s largest water companies – Urban Utilities. Since joining with them over two years ago she’s been committed to building a thriving and engaged online community by repositioning the traditional and corporate digital voice, to one that is accessible, friendly and transparent. She was awarded Mumbrella’s 2019 Social Media Community Manager of the Year, and runner up for Utility Magazine’s Young Digital Leader of the Year. In a world of digital saturation, Lucille lives by the mantra to be relevant, rather than loud - to build a community, rather than a following - and to tell a story, not a sales pitch.

Andrew McGrath

Andrew McGrath

Marketing Specialist – Social Media, Content & Sponsorship, BCF

Andrew McGrath is currently a Marketing Specialist for BCF-Boating Camping Fishing with over 7 years’ experience in the outdoor retail industry.  He is a strong marketing professional skilled in Social Media, Sponsorship Management, Content Marketing, and Digital Marketing and a strong passion for the outdoors. 

Courtney McDonnell

Courtney McDonnell

Digital Content Manager

Courtney McDonnell is the Digital Content Manager for one of the biggest sporting clubs in the country, the Brisbane Lions. She began studying a Bachelor of Entertainment Production with a focus on video production before moving into a Digital Content position. Courtney’s passionate about all things digital, entertainment and sport and loves finding new ways to engage with the clubs fanbase. Skilled in video production, motion graphics, social media and content marketing and loves a good footy highlight.

Facilitator: Kurt Sanders

Facilitator: Kurt Sanders

Director of Strategy, The Content Division

Kurt is the director of strategy at Brisbane content agency The Content Division. He has chalked up nearly two decades of experience as a journalist, marketing strategist, workshop facilitator and public speaker. He's passionate about creativity being the great hope of modern marketing, and has worked with brands big and small from suburban butchers through to great big city builders. 

LinkedIn | Twitter: @sanderlands @thecontentdiv

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