Content Marketing

Nigel Hickey

Nigel Hickey is the General Manager, Red Guerilla, the experiential arm of Red Agency, part of Havas Worldwide - one of the largest integrated marketing communications agencies in the world. He is flying up from Sydney to be with us!

Red Agency appointed Nigel Hickey over 12 months ago to head up Red Guerilla, its experiential division to ensure the agency moved towards a greater strategic focus in brand experience and activation.

Prior to joining Red Agency and Red Guerilla, Nigel Hickey held senior leadership positions across the brand activation industry. With broad ranging experience across consumer and services, Nigel has particular specialisms in event marketing, experiential, shopper and brand promotion with a strong focus on digital and social. With over 20 years agency experience, Nigel has been award recognised for integrated, brilliantly executed campaigns which encourage consumers to interact with a product or service and ultimately purchase it.

Nigel and the Red Guerilla team recently worked on a campaign for Jack Daniel's called The Bar That Jack Built. In partnership with Arnold Furnace, Red Guerilla crowd sourced an entire bar to celebrate Jack Daniel's birthday. Red Guerilla has won two major global experiential and activation awards for this, including a Reggie and an EX award, and two local awards, with more shortlisted in the coming months.

In his spare time, Nigel lectures at The College of Event Management and writing course curriculum, while sitting on judging panels for assessments with educating, mentoring people and industry knowledge sharing is all part of personal KPIs.

Company Twitter: @redagency

redagency.com.au

Emily Foat

With more than ten years Social, digital, radio and TV media experience Emily Foat started her radio career at Southern Cross Austereo followed by Global Radio in London in the then newly formed Interactive Media team. Between 2008-2014 Emily was based in Dubai working with Microsoft, Facebook and Twitter and has the distinction of being the first Twitter employer in the Middle-east upon their regional launch in 2013.

Emily recently relocated back home and is now continuing her work with Twitter Australia as an Account Executive managing the Australian relationships of several global brands.

Twitter: @TwitterAU

twitter.com

Dani Nash

Dani Nash is the Digital Manager for Agency North – a savvy PR and communications agency that has expertise in traditional and new media, and knows the difference a carefully planned and well executed integrated marketing strategy can make to campaigns.

Dani has been working in the digital space since the UK dot-com boom of the late 1990s. Creating online content and social media strategies is her forte; with experience garnered across the globe with News International, Big Brother, Dorling Kindersley, Queensland Law Society, Brisbane Festival and ourbrisbane.com.

As Digital Manager, Dani oversees all digital strategy and execution on behalf of Agency North and their clients, including but not limited to, content creation, social media management, search marketing, digital advertising and client training. Working with national and international brands in the fields of arts, events, finance, government and innovation means no two days are the same in the Agency North offices.

Company Twitter: @agency_north 

agencynorth.com.au

Panel Chair: Cat Matson

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

catmatson.com.au