Content Strategy

Create & develop engaging online content

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

26th Sep 2012

6:00pm - 8:00pm

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Hotel Urban Brisbane

345 Wickham Terrace
Brisbane City QLD 4000

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Event Details:

Is your branded content failing? Are people not sharing your online posts?  Great online content should reflect your brand and give people a reason to stay engaged.  Our panel will discuss tips on how to get a killer content marketing strategy. 

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    Event Photography © Lucid Photography @lifeatlucid | Video Production © Ride Free Media @ridefreemedia  

    Post Event Information:

    Who would benefit from attending:

    Marketing, digital, creative and communication professionals, anybody who wants leads through their website

    Our panel will discuss:

    • What is 'content' and why you need a content strategy
    • Tips on creating rich, 'shareable' & engaging content
    • How having an effective online strategy can improve your search rankings
    • How to make content relevant to your brand (B2B & B2C)
    • Trends in content
    • Case studies


    Panel Facilitator: Cat Matson, Speaker, MC & Marketer @catmatson

    We want YOU to tweet about the event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #!  Follow us on Twitter:

  • Giveaways

    Event Giveaways:

    • HOTEL URBAN'S SEPARATE PRIZE DRAW: One night's accommodation in Urban Superior Balcony Suite at a Hotel Urban (your choice of Brisbane, Melbourne or Sydney properties) together with a Continental Breakfast for 2
    • HOTEL URBAN'S SEPARATE PRIZE DRAW: $50 Gift Voucher to Hotel Urban Brisbane's Gazebo Bar & Restaurant 
    • Double Pass to Zombatland on Thursday, 11 October 2012 at Brisbane Powerhouse. The hilariously inventive Suitcase Royale are back, bringing you another masterfully-mad tale from the dusty-plains of the Australian outback.  EACH GUEST RECEIVES a $10 off discount flyer (tickets then only $20)!
    • 1 x Pantone Chip Postcards Box, courtesy of our Print & Promotional Marketing Partner, DPMA  
    • 7 x ADMIT TWO Movie Passes to On the Road, Walter Salles (The Motorcycle Diaries). Only at the Movies from Sep 27.  The pass is valid at all participating cinemas from Thurs 29 Sept & throughout the season.  EACH GUEST RECEIVES a Buy One Get One Free.
    • 1 x 32GB USB flashdrive, courtesy of AV Partner Fairchild Multimedia
    • One night’s accommodation in a Superior Suite, a bottle of bubbly & chocolates on arrival, and Continental breakfast for 2 in Epicurean Restaurant Bistro & Bar, courtesy of The Inchcolm Hotel
    • 1 x Double pass to Interactive Minds' October event
    • 35% off iStrategy Conference for Networx - Get digital marketing insights from leading brands like Facebook, McDonalds, Telstra, Samsung, Woolworths, Spotify, Suncorp, Harvey Normal and many more at the two day conference 22 & 23 November, 2012. Use promo code HEM35 before 28 September 2012 to get 35% off full conference registration.
    • EACH GUEST RECEIVES an exclusive discount to Networx's October event
  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Scott Esdaile

Scott Esdaile

Director and Co-Founder, Kinfolk Communications

Scott is passionate about understanding our motivations and behaviours and then collaboratively developing strategies and creative ideas that solve brand problems, inspire actions and provide value for consumers.

With experience planning and implementing integrated campaigns for companies of all shapes and sizes, Scott is excited by the constantly evolving nature of today's advertising industry and the opportunities this brings for brands that are strategically driven, creatively nimble and have an eye on effectiveness.

LinkedIn | Twitter: @kinfolksays @scottesdaile

Iain Calvert

Iain Calvert

Ecommerce Consultant & Trainer, Boom - Aussie Ecommerce Training

Iain runs two businesses, a private eCommerce consultancy working directly with a handful of brands and Boom Ecommerce. Boom trains Aussies to sell online successfully. After working for brands like Quiksilver, Roxy, Vogue, running one the largest independent digital marketing agencies in Australia and a stint as Chief Marketing Officer for a European based Tech firm, he set up on his own. Based in Melbourne (but a Queenslander at heart), in none pandemic years he works overseas for 3-6 months a year.



Emma Croston

Emma Croston

Digital Director, News Queensland

Emma Croston joined News Queensland as Digital Director in November 2010, with responsibilities for the Queensland digital business strategy including; web, mobile, applications, new product development, digital revenue and marketing.

She began her career at Quest Newspapers as an advertising cadet, and have subsequently worked in various senior marketing roles in Townsville and Brisbane - previously as the Director of Marketing at the AOT Group, a travel company which owns brands such as Sunlover Holidays.

She has extensive experience in digital marketing, online systems, mobile platforms and consumer loyalty programs.

Follow on Twitter: @ThinkinDigital

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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