Conquering Cookieless Marketing

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Whilst the death of the cookie has been delayed it is still on life support! This has bought marketers, and the ad industry in general, invaluable time to test, learn and experiment their way through this alternate future.

24th May 2022

6:00pm - 8:00pm

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Loft West End

100 Boundary Street
West End QLD 4101

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Once upon a time the humble cookie was a marketers secret weapon. Cookies gave us instant tracking, accurate attribution, highly personalised campaigns and enough stats and data to drive our inner nerds wild.

But cookies have an expiry date. For the past 12 months, marketers have been coming to terms with the their inevitable demise and the need to prepare for an alternate future.

At the heart of these changes is privacy and an increased emphasis on responsible data handling, whilst maintaining value, personalisation and positive experiences.

So what's next? How can we conquer cookieless marketing and advertising?

  • What is our current reality? Just how many cookies are left in the jar?
  • What should your customer and first-party data strategy look like?
  • How do we rebuild the trust that we lost with cookies?
  • How do we personalise and target our campaigns moving forward?
  • What does data tracking and measurement look like?

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Bring your friends!  20% discount for four or more attendees. Use the code "bringyourfriends" to access this discount.

Single Ticket Price: $85

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$85pp

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  • Transport and directions

    Loft West End is located at 100 Boundary St, West End 4101
    Networx will be on the 1st Level, above Archive Beer Boutique. There are lifts located on the ground floor of Archive Beer Boutique, or take the external stairs.

    Google Maps & Directions

    Car Parking:

    Parking on surrounding streets.

    Public Transport: Please refer to TransLink for bus schedules and routes.

    Taxis/Uber/Ride Sharing: Pick up and drop off points are near the front of the entrance.

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Here’s a sneaky peek at the speakers for this event.

Facilitator: Russ Vine

Facilitator: Russ Vine

Executive Director for Marketing & Communications, Cross River Rail

Currently a member of the Delivery Authority’s Executive Leadership Team, Russ is passionate about telling the Cross River Rail story and in particular, using digital technology to ensure that people have every opportunity to better understand why Cross River Rail is being built, what it entails and what it means for the future of transport in South East Queensland.

Eloise Gillespie

Eloise Gillespie

Head of Personalisation, Entain

Eloise is currently the Head of Personalisation at Entain, encompassing multiple online bookmaking brands within the highly competitive Australian wagering market. Eloise’s role focuses on building scalable processes to enable customer-led solutions and achieve true personalisation of the customer journey. With a background in Direct Marketing, Eloise has implemented thousands of end-to-end campaigns across Hospitality, Travel & Wagering, pushing the bounds of Marketing Technology & data to drive engagement.

Tim Cochrane

Tim Cochrane

Head of Experience & Marketing, Good Start

Tim Cochrane is Goodstart Early Learning’s Head of Experience & Marketing. Goodstart is Australia’s largest Early Learning Provider with 665 centres across the country, employing over 15 500 educators and supporting over 71 000 children.

Tim’s role at Goodstart includes leading the co-design of Goodstart’s national, state and local offers to people, families and children as well as the brand, marketing, digital and consumer insight functions.

Kathryn How

Kathryn How

Marketing Content Strategist, UQ

Kathryn is a content-first growth marketer with more than 10 years’ experience using storytelling to compel customer action. Her in-demand strategies have seen brands gain more than 2000 per cent increase in cross-platform engagement. At parties you’ll find her befriending the host’s pet, talking passionately about composting, or leading the karaoke.

James Castle

James Castle

Audience & Attribution Lead, Suncorp Group

James has worked in Digital Marketing across a variety of analytics based roles for over half a decade. His has expertise across both the Adobe and Google Marketing stack delivering and orchestrating projects in digital advertising and onsite experience management. His current role within Suncorp as an Audience & Attribution Lead is focused around future proofing digital marketing capability, working on Google Analytics 4, Adobe Experience Platform and Ads Data Hub. He is passionate about embedding data-driven performance based culture and empowering stakeholders to embrace a test and learn approach in a continuously changing environment.

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