Customer Journey

Sueanne Carr

Sueanne Carr is the Customer Strategy Superhero at Customer Frame. A globally accomplished strategy professional, she is passionate about connecting businesses with the ultimate reason they exist: their customers. Her impressive reach has transformed market-leading brands such as lastminute.com, Terry White Chemmart, PPQ, AVIS, Travelocity, Hays Recruitment, Visit Sunshine Coast + Tourism Queensland. 

With customer experience in her DNA, she is committed to transforming businesses + regions through aligning people, products + places. Her empathetic + decisive style breaks through business barriers, + brings everybody from board room to back office on the journey.

LinkedIn | Twitter: @customerframe

customerframe.com

customerframe.com

Michael Joo

Michael Joo is the General Manager of Datarati, a Customer Journey & Experience Agency. He is a passionate Digital Transformation Strategist who focuses on transforming organisations beyond the use of technologies to create a business strategy that will unlock key business values and maximise the return on investment. Michael has been involved in over 200 implementations of CRM & Marketing Automation across ANZ, South East Asia, East Asia, EMEA, and across all business sizes in FinServ, Automotive, Telco, Travel, Retail, Tech, Online, Entertainment, Education, and Government. 

LinkedIn | Twitter: @mjoo0113 @Datarati

datarati.com.au

datarati.com.au

Mark James

As a founder of Customology, Mark James brings over 20 years’ experience in helping brands understand, engage, and keep their customers. Since 1995, he has partnered many leading national and international brands including The Flight Centre Group, The Coffee Club, Michael Hill, Mantra Hotel Group, Suncorp, Bank of Queensland, and Bridgestone to create successful customer programs.

With a key focus on understanding the customer, Mark combines strategy, insight and innovation to deliver increased customer engagement and build genuine loyalty. A respected industry leader, Mark specialises in translating data into real marketing value with his hands on, customer centric approach.

Customology specialises in creating customers for life, helping brands grow by understanding their customers and keep them coming back. Customology transforms transactions into unique customers, identifying customer growth opportunities, activating the path to repurchase and influencing the right customer behaviours to ultimately drive repeat sales.

Customology is a division of the GJI Group whose collective capabilities span marketing, data, communication, design, printing, and recruitment. Collaborating strategically to give group clients a powerful combination of services and support. 

LinkedIn | Twitter: @MJ_MarkJames @CustomologyAUS

customology.com.au

customology.com.au

Panel Facilitator: Liam Fitzpatrick

Liam has over a decade of experience in media and tech comms across North American/European/APAC markets. He's founder of Commswork, a consultancy helping business leaders refine their voice in industries plagued with jargon. Liam is also host of Cut the Cliches podcast, which explains the buzzwords in business and technology.

Graduating from City University with a BA in Journalism and Psychology, he now helps translate what businesses want to say into something their audience want to hear. Working with The Walt Disney Company for a number of years in London, he helped craft its narrative around brand partnerships. He has offered counsel to clients including Google, Microsoft, Havas, iProspect and TBWA.

As head of ANZ comms at Freelancer.com in Sydney, he worked together with the chief exec to develop corporate strategy and coordinate with product heads. The communications campaign for StartCon, Australia's largest startup conference, helped sell out the 3,500 person event.

LinkedIn | Twitter: @liamtfitz

commswork.com.au