Direct Marketing, Data & Personalisation

Building strong relationships

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26th Oct 2016

6:00pm - 8:00pm

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Rydges South Bank

9 Glenelg Street
South Bank
South Brisbane QLD 4101

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Direct marketing is one of the best methods of achieving cut through in a cluttered marketing environment. Join us for networking and a panel discussion about building strong relationships through Direct Marketing, Data and Personalisation.

  • More event details

    In this discussion, we'll cover

    • What traditional direct marketing is and how it has evolved to become a highly effective strategic marketing tool for savvy marketers

    • Deep dives into several great case studies using simple personalisation to hyper-personalisation to convert and retain customers

    • How to collect and use data effectively

    • The mechanics of a clever direct marketing campaign 

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Business owners and directors

    Panel of speakers

    Panel Facilitator: Robyn Simpson, Director, Consult Me Group LinkedIn | Twitter: @consultmegroup

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents


    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 

    Networx is information, introductions and inspiration.

  • Giveaways

    [VENUE PRIZE] The Brunch Club for 4 Guests, courtesy of Cloudland.

    There are only two more Sundays left for you to experience The Brunch Club at Cloudland! Enjoy a 3.5 hour bottomless selection of food & beverages with live entertainment, our open roof, garden games and more from 11:30am! Tickets ($75) for this Sunday 20th November available via, or Sunday 27th November via 

    [NETWORX PRIZE] 1 x Fitbit Surge valued at $300, courtesy of Interpro Digital.

    [NETWORX PRIZE] Admit Two passes to THE FOUNDER, IN CINEMAS November 24. Watch the trailer

    The true story of how Ray Kroc (Michael Keaton) manoeuvred himself into a position to buy the 1950s burger operation of Mac and Dick McDonald and create a billion-dollar fast food empire.

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Daniel McKean

Daniel McKean

Chief Executive Officer, Chandler

Daniel has over 18 years’ experience in information technology, telecommunications and business process outsourcing environments. He has held senior management roles in both the UK and Australia giving him a well-developed capability to lead teams to achieve outstanding results. He has a proven track record of improving the quality, accuracy and overall service delivery in the deadline driven print and mail industry.

As Chief Executive Officer, Daniel is responsible for the overall performance and growth of the national operation and adds to the strategic direction of the national team. Daniel has a passion for understanding customer requirements and delivering solutions that exceed client expectations. His proven ability to think outside the square in proposing and implementing innovative solutions places him in the ideal position to ensure the highest customer satisfaction in Chandler’s service delivery environment.

LinkedIn | Facebook

Lauren Duffy

Lauren Duffy

Digital Marketer, Vision6

Lauren is passionate about Digital Marketing, in particular Email and Social Media, and loves experimenting with new platforms. Originally from a Design background, she transitioned into Marketing in 2007 and hasn’t looked back!

Over the past 9 years, Lauren’s work has taken her from Scotland, via South Korea to Australia. She has gained a broad range of experience in market research, customer insights, and digital marketing across a range of industries including non profit, arts & culture, mobile telecoms, digital agencies and IT.

As Vision6’s Digital Marketer she is responsible for the public image of Vision6 in the digital space. Working to formulate and implement the digital marketing strategy to align with the overall market position, she creates and develops digital assets and campaigns capable of driving growth and engagement on an international scale.

LinkedIn | Twitter: @Live_Lauren

Jarrod Price

Jarrod Price

Manager, Member Marketing, RACQ

Jarrod has over 17 years experience in the marketing and digital media industry and worked on well known brands like QUT, the Brisbane Lions and RACQ. He is passionate about digital marketing, content, leveraging data and behavioural economics opportunities for marketing.

An advocate for customer centricity, Jarrod believes having a deep understand of the customer and the drivers of their behaviours allows businesses to create positive customer experiences at every stage of the customer journey.

Jarrod has been an instructor for ADMA’s Digital Marketing Certificate since 2018 and spoken at a range of industry and events and conferences.

LinkedIn | Twitter: @jarrodpr @RACQOfficial

Panel Facilitator: Robyn Simpson

Panel Facilitator: Robyn Simpson

Strategic Marketer, Futurist, Speaker, Educator

Robyn Simpson, Director of MarketSmartly and Consult Me Group has almost 20 years in marketing consultancy.  Over that time Robyn has accumulated a unique combination of experience hard to match.  Having grown her team from one to 23 in just 18 months, Robyn knows the benefits of systemising a business and using affordable and effective online solutions to manage growth efficiently. 

Robyn is passionate about business, beyond the obvious marketing strategies, enjoying life and helping others to succeed. She is a high performance mentor who helps marketers leverage their business by sharing her experience, templates and systems. Author of Learn2Leverage, Robyn's philosophy is "Do what you're great at. Collaborate with others. Always look for leverage. Be smart about building your business by giving your clients exceptional value. Get paid what you're worth."

Facebook | LinkedIn | Twitter: @consultmegroup

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