Doing Business in the Age of Social Media

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

22nd Feb 2011

6:00pm - 8:30pm

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Central Eagle Street Conference Venue

175 Eagle Street
Brisbane City QLD 4000

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The way we do business is changing and social media is a big part of this change.  Learn how to engage your market, connect with your customers and use social media to generate results. Our panellists will give practical tips and examples to help you build your business.

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Here’s a sneaky peek at the speakers for this event.

Dr Axel Bruns

Dr Axel Bruns

Associate Professor, Media and Communications, QUT

Dr Axel Bruns is an Associate Professor in the Creative Industries Faculty at Queensland University of Technology in Brisbane, Australia. He is a Chief Investigator in the ARC Centre of Excellence for Creative Industries and Innovation (CCi), author of Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage (2008) and Gatewatching: Collaborative Online News Production (2005), and editor of Uses of Blogs with Joanne Jacobs (2006; all released by Peter Lang, New York).

Bruns’s research interests are in produsage (or collaborative user-led content development), social media, blogging, social network mapping, citizen journalism, online communities, creative industries, and popular music studies. He has published a variety of articles in these fields, many of which can be found on his Website at, and at and

Article by Dr Axel Bruns: 'Doing social media - some fundamental principles'

Follow on Twitter: @snurb_dot_info

Mel Kettle

Mel Kettle

Director, Mel Kettle Consulting

Mel Kettle is a marketing consultant, professional speaker, Board member and food blogger. She has over 20 years experience in developing and implementing marketing, communication, and strategic planning projects. Mel is passionate about helping businesses implement effective marketing communication strategies that integrate networking and social media with traditional communication to improve stakeholder relations, raise awareness and increase sales.

One of her passions is food, so it's not surprise she has a food blog - The Cook's Notebook

Follow on Twitter: @MelKettle

Heather Smith

Heather Smith

Author, 'Learn MYOB in 7 Days' & Director, ANISE Consulting

Author of 'Learn MYOB in 7 Days' (release June 2010), Heather writes for national online and printed publications such as 'Flying Solo', ninemsn, 'Women’s Day' and newspapers across Australia. She is a commerce graduate, an Ambassador of the ACCA (the Association of Chartered Certified Accountants), an MYOB Certified Consultant and sits on the ATO BAS Agent Advisory Group. Although Heather is immersed in the world of MYOB, she has always been fascinated by the workings of small business.  This fascination fostered a passion for helping others to achieve their full potential.

Heather is a keen user of technology and social media, and she uses both to help her connect with small business people (and as a result, to understand their most pressing issues).  She can frequently be found on Twitter, where she is likely to be testing out concepts and phrases on her Twitter peeps.

Follow Heather Smith on Facebook | Twitter | LinkedIn

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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