Email Marketing

Why It Still Works

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#nxbris #loftwestend

That’s a wrap. A big thankyou to our sponsors and everyone who made this event possible.

27th May 2014

6:00pm - 8:00pm

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Loft West End

100 Boundary Street
West End QLD 4101

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Join us for networking followed by a panel discussion about why email marketing still works.

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    Event Photography © Priya Puri Photography | Video Production © Ride Free Media

    Our panel will chat about:

    • Ideas for building your email list
    • Why email's still a powerful marketing tool (even though it's been around for 20 years and is filled with spam)
    • How to deal with a stale email list (old / disengaged subscribers)
    • Segmenting lists for better targeting
    • Using email marketing to sell a product that people don't need right now 
    • When to send emails to get the most opens
    • How to design emails for mobile devices
    • What the new privacy laws mean for email marketing

    Who would benefit from attending:

    • Marketing & communication professionals
    • PR professionals
    • Digital marketing professionals
    • Business owners & directors

    Panel of Speakers:

    • Simon Byrne, Email Marketing Specialist,
    • Kelly Newbery, Marketing Specialist, Vision6
    • Luke Chapman, Digital Marketing Manager, VroomVroomVroom

    MC & Panel Chair: Cat Matson, Speaker, MC & Marketer @catmatson

    Event Format: Networking with Drinks & Canapes, followed by Panel Discussion.

    Event hashtag is #nxbris

    Please use #nxbris in your Twitter / Google+ / Instagram posts so people at home can follow what's going on!  Networx Brisbane's handle is @networxevents on Twitter & Instagram. Search for Networx Brisbane on Google+.

  • Giveaways
    • Double Pass to Archive’s upcoming Kooinda Beer Academy, valued at $140, hosted by Loft West End
    • Double Pass to Interactive Minds' June event
    • 10 x Double Passes to new film Sunshine on Leith based on the best-selling musical, and with music from The Proclaimers, courtesy of Hopscotch Films. In cinemas May 22.
    • Each guest will receive a 2-4-1 ticket Grace of Monaco directed byOlivier Dahan and starring Nicole Kidman, Tim Roth, Frank Langella, courtesy of Hopscotch Films. In cinemas June 05.
  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Simon Byrne

Simon Byrne

Head of Client Strategy, Andzen

Simon is the Head of Client Strategy at Andzen, a digital agency that helps eCommerce stores convert browsers into long-term customers. 

Simon began his digital career with content roles at UQ and Flight Centre, before narrowing his focus to email marketing and helping grow Andzen into one of Australia's leading email agencies.

Having continually evolved and upskilled over the last 5 years, Andzen is now laser-focussed on customer conversion and retention for eCommerce businesses. Simon has the privilege of working with some of Australia's fastest growing online stores to develop strategies that increase customer purchase frequency and lifetime value.

LinkedIn | Twitter: @socialandzen  @theEDMguy

Kelly Newbery

Kelly Newbery

Content Marketing Manager, Vision6

Kelly has a love of all things marketing and communications and in particular email marketing. She has been exposed to marketing across various industries including corporate, not for profit, agency and in government. As Vision6’s Content Marketing Manager she is a hands on ambassador for email marketing. Her work helps to educate marketers and business owners on getting the most out of their email and SMS marketing. She also regularly speaks on the topic of email marketing, including at Australia’s only dedicated Email Marketing Summit. Kelly has a genuine love for teaching. She tutors and guest lectures for Queensland University of Technology.

Vision6 on Facebook | Twitter: @kellynewbery @vision6

Luke Chapman

Luke Chapman

Digital Marketing Manager, VroomVroomVroom

Luke is a passionate digital marketer, currently working for VroomVroomVroom - one of the world's leading car rental comparison websites. He has created and grown his own websites for the past 15 years, and brings that knowledge to managing all aspects of marketing at VroomVroomVroom, including e-mail marketing.

Follow on Twitter: @carrental @s13_eisbaer

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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