Entrepreneurial Marketing

Innovative thinking to create or re

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That’s a wrap. A big thankyou to our sponsors and everyone who made this event possible.

19th Jun 2013

6:00pm - 8:00pm

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The Villager Hotel

185 George Street
Brisbane City QLD 4000

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What is entrepreneurial marketing and thinking? What makes a brand successful, and what to do when you have a failing brand?

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Phil Larsen

Phil Larsen

Chief Marketing Officer, Halfbrick Studios

Phil Larsen is the Chief Marketing Officer at Halfbrick, the studio behind mega-hit games such as Fruit Ninja, Jetpack Joyride and Age of Zombies. A lifelong gamer and marketing professional, over the past three years he has helped to build the games and bring the brands of Halfbrick to over 80 million players worldwide, firmly securing the Brisbane studio’s spot as Australia’s most prominent game developer.

Halfbrick Studios on Facebook | Follow on Twitter: @Halfbrick @PhilLarsen


Mike Boyd

Mike Boyd

Director & CEO at VroomVroomVroom.com.au

Mike Boyd is an experienced entrepreneur with strong business acumen and a track record for innovation. His experience stretches broadly across technology, e-commerce, professional services and education ventures. He brings his experience in utilising cutting-edge technology to the leadership team of his businesses and fosters a culture of client-focused problem solving.

As an entrepreneur, Mike is focused on creating new markets, technologies and products that revolutionise industries and remain at the forefront of future innovations. Starting his entrepreneurial career at age 11 selling lost golf balls, he didn't look back, going on to (co)found no less than 7 businesses before the age of 25.

As founder and director of The Hive Brisbane, Mike built the largest not-for-profit community of entrepreneurs anywhere in Queensland and supported the development of The Hive right across Australia.

Mike is a frequent speaker at business events on topics related to entrepreneurship, leadership, sales, management and taking action.  Rebellious by nature, Mike insists on finding a different and more interesting way of living life, having fun and of course, changing the world.

Mike is currently the CEO & Director of global car rental comparison website VroomVroomVroom.com.au, an investor in innovative mining & engineering software RedEye Drafting, Director of the Australian Institute of Management's (AIM) Young Manager Advisory Board and an Ambassador for the Brisbane Polo Club.

VroomVroomVroom on Facebook | Follow on Twitter: @CarRental @MikeBoyd


Jenica Smith

Jenica Smith

Digital Designer & Founder and Writer of Design Montage

Design Montage is an online creative hub created and written by Brisbane based designer Jenica Smith.

Design Montage features regular interviews and articles with creatives from areas of design, illustration, photography, art and animation. These individuals often have witty, insightful and amusing stories to tell, which makes Design Montage an inspiring place to share and connect with other creatives.

With over ten years experience in advertising and design agencies, Jenica is passionate about good design and communication. Jenica’s interest in the bigger picture of creative practice stems from her degree in Creative Industries and her Masters of Digital Design from the Queensland College of Art.

In June 2012, Jenica was named as a Finalist for the Queensland Emerging Design Leader Award as part of the Queensland Smart Design Awards, for her contribution to the local design industry.

Design Montage on Facebook | Follow on Twitter: @DesignMontage


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