Experiential marketing focusses on providing the ultimate consumer experience through events and activities that connect consumers with brands. The key to experiential marketing is immersing your target in all that your brand has to offer. If you can create something that allows consumers to tap into sight, sound, smell, touch and taste, it creates emotions and memories. Isn’t that what we, as marketers, strive for? How can you, in B2C or B2B, create experiences that get you closer to your customer?
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More event details
Join us for networking, drinks and finger food, followed by a panel discussion about experiential marketing.
Our panel will chat about:
- Their experience in connecting audiences with brands like Ekka through experiential marketing
- Media channel selection and integration with experiential marketing in the mix
- How to approach ROI of experiential activities
- How Experiential Marketing creates user generated content and turns your audience into advocates
- How to use sponsorship activations and events to engage with the audience
Who would benefit from attending:
- Marketing, digital and communication professionals
- Business owners & directors
Hosted by:
Panel Chair: Cat Matson, Chief Digital Officer, City of Brisbane LinkedIn | Twitter: @DigitalBne @catmatson
MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama
Event hashtag is #nxbris
Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents
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Giveaways
Event giveaways:
- [DENDY CINEMAS PORTSIDE DRAW] Cinema Hire for your Corporate Presentation valued at $1000 courtesy of Dendy Cinemas Portside. One lucky winner will win cinema hire in Cinema 1 (192pax) for 1 session (2.5hrs) valued at $1000 to be used for a corporate presentation.
- Terms and Conditions apply: Does not include a film. A film can be purchased at an additional cost to be quoted upon request, depending on choice of film and timing of hire. Only redeemable during off- peak hours (Mon-Wed and Thurs – Friday before 5pm). On peak hire will incur an additional cost to be quoted upon request. Hire does not include any food or beverage. Food and Beverage can be purchased at an additional cost.
- [NETWORX DRAW] Movie Night Experience valued at $115 courtesy of Dendy Cinemas Portside (including 2 x Free Club Dendy Memberships with free movie ticket, 2 x glasses house wine, 2 x regular popcorns and 2 x choc tops).
- [NETWORX DRAW] 1 x Pebble Smartwatch in Brushed Stainless (including a leather and metal band & USB charge cable) valued at $250, courtesy of Interpro Digital
- [NETWORX DRAW] Double VIP Upgrade for Interactive Minds' Digital Summit 4 August 2014 at Sofitel Brisbane valued at $140. Terms and conditions: You and your guest must register and pay for a ticket to attend and you will then receive complimentary VIP upgrade including the best seats in the house, sit down lunch, Q&A with the international keynote speaker and more.
