He Said/She Said

Marketing to Women vs. Marketing to Men

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

29th Apr 2009

6:00pm - 8:30pm

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Exchange Hotel

131 Edward Street
Brisbane City QLD 4000

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Why do it?  How do you market specifically to these segments?  What works and what doesn't?  Could segmenting your market in this way work for your product or service? Do men and women use the internet in the same way?  And what strategies - both traditional and new media - should you use when specifically targeting men or women?

Our panellists will answer these questions and more with statistics, case studies and examples of effective and ineffective campaigns... this event is sure to be entertaining, yet informative!

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Here’s a sneaky peek at the speakers for this event.

Tami Harriott

Tami Harriott

Manager Women's Markets - Queensland, Westpac

Tami Harriott grew up in Delaware, USA. She majored in political science at University before starting a career in management in the banking, construction and health industries. With a strong interest in social justice and global issues, she went on to study women’s issues at University and complete her MBA in international business.

In addition to her experience in banking & finance, Tami has held senior roles in both the construction and health care industries. Her experience working in small business gives her a deep understanding of the challenges that entrepreneurial women face in today’s competitive environment.

Tami is proud to be working for a bank that is serious about its corporate social responsibility and, as part of
that, supports women – both employees and customers.

Since relocating to Brisbane from Tasmania she has actively supported women’s organisation in Brisbane like the Australian Businesswomen’s Network, Women’s Network Australia and the National Breast Cancer Foundation. Her other memberships include Australian Institute of Company Directors, Australian Institute of Management and Australian Marketing Institute.  Tami has a strong interest in women’s issues and mentoring women in small business. She is a Committee member for the Australian Business Women’s Network and has been a judge for the Telstra Businesswomen’s Awards.

In order to meet the growing demands of women in business and centralise access to the many programs offered, Westpac have developed the ruby connection website.  Its extensive resources and wealth of opportunity allow you to connect, share, learn, meet and much more.

www.westpac.com.au

Simon Dell

Simon Dell

Director, TwoCents

Born in London and sharing a birth date with Victoria Beckham, Simon spent much of his early career working in the alcohol industry with such global companies as Bass, Interbrew & Coors.

Moving to Brisbane in 2003, Simon began in marketing with Lion Nathan, working on brands including Tooheys Extra Dry and XXXX Gold. Straight Edge was formed in 2007, which itself developed into TwoCents in 2009. Simon has a strong background in consumer behaviour, marketing and brand strategy and social media, the latter which he frequently speaks about in public or runs in-house training sessions for companies of all shape and size.

Follow on Twitter: @StraightEdge_ | TwoCents on Facebook

TwoCentsGroup.com.au

twocentsgroup.com.au

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