Hyper-personalisation

Exploring the state of human connection and data driven-marketing in the post COVID-19 world.

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#nxbris

60 tickets available.

29th Jul 2020

4:00pm - 6:00pm

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Brisbane City QLD 4000

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What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services.

Panel of Speakers:

Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven 

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$44pp

  • More event details

    What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services.

    During this panel, you'll discover

    • The power of personalisation to drive conversion
    • An understanding of the post COVID-19 marketing landscape
    • Inspiration to try new marketing techniques
    • Explore detailed case studies presented by industry experts
    • New tools and tips to understand the ever changing marketing landscape

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Business owners and directors

    Panel of speakers

    Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven 

    Event hashtag is #nxbris

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Here’s a sneaky peek at the speakers for this event.

Erin Core

Erin Core

Head of Marketing – Artistic, Queensland Ballet

Erin Core is the Head of Marketing (Artistic) at Queensland Ballet. Until 2019 she worked in creative agencies, formerly Strategy Director at Clemenger Brisbane and strategist at Y&R (now VMLY&R). In Sydney and Brisbane, she’s worked with clients like Arnott’s, PwC, Weis, DELL, RACQ, Tabcorp, Blue Care and now, Queensland Ballet. In 2019, her strategy won the National AMI Award for Public Sector Marketing for the Queensland Government campaign ‘Promise to Pause: 2018 Remembrance Day’. A ‘suit’ who successfully crossed over to strategy, Erin has 15 years experience in creative advertising, and an early background in motorsports media. In her spare time, she’s a Lecturer for Adschool & AWARD School's strategy classes, and a Mentor for The Assisterhood and UQ’s student-run ad agency, Newish Communications. 

James Wawne

James Wawne

Director - Strategy & Data, Venntifact

James Wawne is Director Strategy & Data at Venntifact. He recently moved to Brisbane from London where he had been leading his own specialist agency consulting in data analytics, digital optimisation, cloud tech & insight driven business transformation. 

A commercially focussed analyst & consultant with 14 years of experience helping global organisations to develop a deep understanding of customer behaviours & realise business value potential. Clients have included: Virgin Australia, Flight Centre, Shell, FairFX, BSkyB, Kia Motors, BBC & Virgin Media; James previously worked in Australia as PwC state lead, digital intelligence, Melbourne.

Venntifact is a leading marketing technology and data agency who specialise in helping brands to design & implement effective marketing technology architecture, to build a robust data foundation, and deliver personalisation at scale.

Brooke Jamieson

Brooke Jamieson

Experience Lead & Data Scientist, PlaceOS

I talk to people to find the questions and talk to data to find the answers!
I’m Experience Lead at PlaceOS, a global Smart Workplace Technology Platform. Essentially, this means I combine my formal mathematics training with professional experience in UX, Marketing, Consumer Behaviour, Behavioural Economics, Web Optimisation and Persuasive Communication to help people get the most out of data & automation opportunities generated by their smart buildings.

Overall, I specialise in researching & developing technically robust UX that helps “non-data people” harness the power of data, and communicate this effectively.

The intersection of my curiosity, creativity and analytical skills is where the magic happens, and I harness this skill stack to optimise business processes through mathematics layered with persuasive storytelling and visualisations.

Panel Facilitator: Elizabeth Gibbons

Panel Facilitator: Elizabeth Gibbons

Director of Client Services, Zeroseven

Elizabeth Gibbons is the Director of Client Services at Zeroseven and is passionate about working with businesses and possesses an ideal combination of technical and creative skills as a result of her strong educational background in business and music as well as extensive digital industry experience.

Elizabeth possesses an excellent knowledge in the digital realm and has extensive expertise in establishing eCommerce solutions and websites that drive online sales. She uses her combination of technical skills and marketing know-how to assist clients to develop communication and promotional strategies to maximise their online presence.

LinkedIn | Twitter: @Gibbled @zeroseven 

zeroseven.com.au

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