Inbound Marketing

Tyson Cobb

Tyson has consulted for brands across several different industries over a 14-year career in brand and marketing. He has spent the last 6 years providing strategy and marketing support services for professional service businesses with a specific focus on accounting firms.

For years Tyson watched on as accountants received cookie-cutter brands and misleading marketing advice that would often lead to poor marketing performance and underwhelming brands that had minimal chance of differentiating them in a saturated market. Tyson saw a need to provide tailored and ethical brand and marketing advice to an industry with untried potential and opportunity.

Along with his team at Practice + Pixels, Tyson wants firms to challenge what is “expected” as a brand and as marketing experiences in the accounting industry. To uncover what makes them truly unique as a brand, and celebrate that through their marketing.

LinkedIn | Twitter: @TysCobb 

Practice + Pixels

Deana Durisic

When multi-talented video producer Deana Durisic founded Apollo Films in 2011, she combined her decade of experience in the film industry with her background in business. As a professional stuntwoman, Deana had a front row seat seeing Hollywood legends at work. Deana’s credits include appearing alongside “The Rock” Dwayne Douglas Johnson in San Andreas, working on a Steven Spielburg production, the epic Terranova, and stunt driving in Shell TV commercial.
 
On the other side of the camera, Deana produces web commercials, short films, educational videos and a multitude of online sales and marketing videos. She is an energetic, experienced businesswoman and understands the commercial realities businesses face every day. She has operated her own successful businesses since 2000 in different industries, including a dance school and online shops, and she has helped many other businesses to grow. She is passionate about helping people stay on purpose, hit their targets and expand their businesses. “Business needs focus, drive and almost endless energy,” she says.When choosing Deana for your video production, you will get a committed, driven and talented film producer who is focussed on helping you meet your business sales and marketing targets.

LinkedIn

apollofilms.com.au

apollofilms.com.au

Lucas Meadowcroft

Lucas Meadowcroft is Co-Founder & Chief Visionary Officer, CROFTi Pty Ltd. As an industry leader with more than 14 years’ experience as an IT business specialist, Lucas has served a diverse range of businesses and organisations acting as their Outsourced CIO. From Profit to Not for Profit organisations Lucas is able to understand the business outcomes when setting the long term IT & Business goals. 

A calculated risk-taker with deep tech industry knowledge. Lucas has a reputation for developing business strategies, incubating new business models and implementing new and innovative ideas. One of his specialties is being able to help businesses grow from single site locations to multiple, national and international offices while maintaining the "work" environment. He calls this the "remote working lifestyle".

LinkedIn  | Twitter: @CROFTi_Lucas @CROFTiPtyLtd

CROFTi

crofti.com.au

Panel Facilitator: James Gauci

James is an agile leader and delivery specialist with a keen interest in technology and creativity. Over his 10-year career he has led cross-functional teams to deliver award-winning projects for the likes of Spotify, MTV, Northwestern Mutual, Brisbane Festival and many others. James is also an experienced general manager, having overseen operations and digital transformation initiatives in for-profit and for-purpose contexts, yielding improvements in profitability, productivity, culture, and customer satisfaction.

James is Digital Director at Personalised Plates Queensland, Non-Executive Director at Metro Arts, and sits on the national management committee of the IEEE Society on Social Implications of Technology (SSIT). He holds an MBA from Deakin University.

LinkedIn | Twitter: @jamesgauci