Retail and ecommerce has, for more than a decade, been the leader in so much of what happens online. The days, however, of having an online store while using EDM, SEO and SEM to create revenue have come and gone. Brands need to push into new markets. Brands need to grow their advocates and cultivate empathy. Brands need to create compelling experiences.
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The next generation of retail requires careful use of resources at an organisation’s disposal to drive sustainable revenue and create a reason for the customer to buy product and to show loyalty and advocacy.
This means leveraging your CRM, finding insights in your (big) data, exploring new channels (omni-channel) and seeking sophisticated methods across all digital platforms. Brands can now use online to define their products and solicit knowledge and input from their valued consumers to establish an aligned path forwards. Integrating social channels to augment customer data and pursue greater life time customer value must be carefully balanced with the need to control the brand and mitigate risk.
Our panel will cover:
- Catering for the explosion in mobile devices
- Reducing friction at key touch points
- Personalisation - how to implement effectively
Who would benefit from attending:
- Marketing Managers
- Digital Marketing Managers
- Marketing, digital and communication professionals
- Business owners & directors
- Online and offline retail businesses
Panel of speakers:
Brett Wiskar, Director of Strategy, Speedwell
James Johnson, Group Digital Manager, Michael Hill
Ryan Broad, Digital Manager, Personalised Plates Queensland
Special: Guests will enjoy an interactive "around the world" food stations experience
Tantalise your tastebuds and enjoy the culinary delights prepared by Executive Chef, Peter Iwanczyk. Peter’s culinary journey began two decades ago in the beautiful town of Drysdale, Tasmania. Being exposed to the fresh seafood of the northern shores, his passion for food was ignited at young age. His ability to produce exceptional concepts and dishes using fresh local produce, Peter’s expertise and knowledge impress event organisers at every moment. Guests will enjoy an around the world experience, featuring 4 food stations from around the world; America, Australia, China and France.
Event hashtag is #nxbris #brisbanemarriott
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Best photo competition #nxbris #brisbanemarriott
Best photo taken on night with hashtags #brisbanemarriott #nxbris will win a $100 voucher to be used in Motion Bar and Grill (winner to be decided day after event).
Enjoy a free drink at Motion Bar and Grill after the event
Any attendee who takes a photo and hashtags #brisbanemarriott #nxbris on the night will receive a free drink at Motion Bar and Grill. To claim, you must show the photo to the bar staff. Only valid post-event on 18th March 2015.