Is Digital Marketing Killing Creativity?

Will true creativity survive in our hyper-targeted, data-led world?

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#nxbris

60 tickets available.

26th Aug 2020

4:00pm - 6:00pm

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Brisbane City QLD 4000

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Google Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our fingertips, but have we sacrificed truly creative solutions for the allure of hyper-targeted technological solutions? Are we still building amazing, effective brands built on differentiation and distinctiveness, or do we rush to silver bullet tactics?

Panel of Speakers:

  • Nick Pritchard, Founder and Eternal Optimist, Nick Did This LinkedIn
  • Scott Oxford, Creative Director, New Word Order LinkedIn
  • Hayley Worley, Co-Founder, The Sheet Society LinkedIn

Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv

  • More event details

    Google Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our fingertips, but have we sacrificed truly creative solutions for the allure of hyper-targeted technological solutions? Are we still building amazing, effective brands built on differentiation and distinctiveness, or do we rush to silver bullet tactics?

    During this panel, you'll discover

    • Opinions and facts about whether creativity is floundering in marketing 
    • Examples of effective brands kicking it old school
    • The brands who mix creativity and marketing perfectly, no matter the channels or technology on offer

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Business owners and directors

    Panel of speakers

    • Nick Pritchard, Founder and Eternal Optimist, Nick Did This LinkedIn
    • Scott Oxford, Creative Director, New Word Order LinkedIn
    • Hayley Worley, Co-Founder, The Sheet Society LinkedIn

    Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv

    Event hashtag is #nxbris

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Here’s a sneaky peek at the speakers for this event.

Nick Pritchard

Nick Pritchard

Founder and Eternal Optimist, Nick Did This

With a fine art degree in Printmaking, but no formal experience, Nick gave his first agency 6 months of free work experience and was rewarded with an official appointment as TV and Print Production Manager with McCanns, producing top campaigns for Triumph International, Suncorp, Colorado, Golden Casket and Queensland Tourism.

Drawing on the strengths of his degree Nick jumped over to the creative side and work at most of the multinational agencies in Brisbane, working on clients: Dreamworld, QR, Queensland Transport, Colorado, Suncorp Bank and Tourism Queensland to name a few.

15 years ago he started his own agency, Decoder and grew the business to include 20 staff. He brought Craft Queensland into the modern era, rebranding them Artisan. He helped in the massive shift of brand Comalco to Rio Tinto. And calling on his skills and experience in TV/film production, brand and design he created a world’s best Bid brand for Australia’s pitch for the World Championships in Athletics. Over the years, Nick has refined mainstream and direct marketing sensibilities to be applicable to areas of brand, internal communication, change management and sponsorship.

Nick Pty Ltd is his latest venture with a talented team of 20, delivering award winning creative solutions. Nick Pty Ltd is a full service agency concentrating on delivering creative solutions for current clients The Suncorp Group, Qantas, Coke, Dallas Fort Worth International Airport, Brisbane Powerhouse, BHP, Naudic, Brisbane Marketing, GoodStart Early Learning, and more. 

Hayley Worley

Hayley Worley

Co-Founder, The Sheet Society

Co-founder of trailblazing bed linen label The Sheet Society, Hayley Worley has combined a tactile passion for working with fabric, colours and trends, and a desire to craft a universally ‘wanted’ product with flair. After identifying that bedding was a category in need of (desperate) innovation, she began to grapple with the idea of revolutionising the way consumers shop for their sheets. Born from her frustration with myriad flaws in the linen market, Hayley envisioned a label in which shoppers could ‘see’ what they were buying properly, rather than touring packets of folded linen in department stores. In 2017, The Sheet Society stripped the beds of Australians clean and refashioned them with considered, indulgent, playful ensembles. Since then, Hayley and partner Andy have forged a feel-good, expertly sophisticated and unbeatably spunky linen line that has grown a staggering 300% in just three years.  

Scott Oxford

Scott Oxford

Creative Director, New Word Order

Scott Oxford is the creative director at New Word Order but he’s responsible for just as much strategy and planning as he is creative..  A writer and shameless brand evangelist he is about to launch the Brandjam podcast, telling stories through interviews BUT his first love is telling powerful stories for clients through creative that gets the results they are chasing.  And you won’t recongise hi form his pic because he’s just shaved his beard!

Facilitator: Kurt Sanders

Facilitator: Kurt Sanders

Director of Strategy, The Content Division

Kurt has more than 10 years experience as a journalist, trainer, content marketing strategist and public speaker, and has worked with brands across a huge range of industries including sales training, health, economic development and tourism. Kurt is the co-host of the Telltale podcast, a resource for marketers who want to learn how storytelling can help brands cut through the marketing clutter.

LinkedIn | Twitter: @sanderlands @thecontentdiv

thecontentdivision.com.au

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