Is your Social cutting through the Clutter?

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#nxbris

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18th Feb 2015

6:00pm - 8:00pm

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Soleil Pool Bar

9 Glenelg Street
South Brisbane QLD 4101

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Are you posting, publishing, creating and curating on social media but just not feeling the love like you were not long ago?

With so many marketers now relying on the same weary bags of content tricks, coupled with the growing ease of self-managed media buying, it can be difficult to be noticed anymore.

It’s time to take a step back, re-evaluate the role of social media for brands and explore the opportunities for these channels in 2015.

Join us for networking drinks and a panel discussion to takeaway some ideas for your social media strategy to cut through the noise.

  • More event details

    Our panel of speakers will discuss:

    • Social media channels (eg. Facebook, Twitter and LinkedIn) and their growth as paid media channels
    • Content strategies for organic reach vs paid reach (including dark posts)
    • The changing nature of social media in driving customer loyalty and brand advocacy

    Who would benefit from attending:

    • Marketing, digital and communication professionals
    • Business owners & directors

    Panel of speakers:

    Panel Chair: Cat Matson, Chief Digital Officer, City of Brisbane LinkedIn | Twitter: @DigitalBne @catmatson

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event Format: Networking with Drinks & Canapes, followed by Panel Discussion.

    Event hashtag is #nxbris #soleilpoolbar

    Please use #nxbris in your Twitter / Google+ / Instagram posts so people at home can follow what's going on!  Networx Brisbane's handle is @networxevents on Twitter & Instagram. Search for Networx Brisbane on Google+.

  • Giveaways

    Event giveaways:

    • [NETWORX PRIZE DRAW] Soleil Pool Bar ‘Sunrise To Sunset’ Experience, courtesy of Soleil Pool Bar & Rydges South Bank (valued at $212) - this experience includes: Your choice of Soleil punch bowl, your choice of Soleil tapas, complimentary valet parking, ‘Rise and Shine’ Soleil Pool Bar breakfast experience with breakfast and coffee or tea for two. These prize elements can be redeemed individually.
    • [NETWORX PRIZE DRAW] 1 x Bottle of Veuve Clicquot Champagne, courtesy of Iceberg Travel
    • [NETWORX PRIZE DRAW] 1 x Ticket to the next Interactive Minds event (valued at $129)
    • [SOLEIL POOL BAR & RYDGES' SEPARATE DRAW] Rydges South Bank Cuisine & Cocktail Experience, courtesy of Soleil Pool Bar & Rydges South Bank (valued at $348) - this experience includes: cocktail masterclass for two people at Soleil Pool Bar where you will learn how to make a few favourites from our cocktail list and pick up tricks of the trade from Bar Manager Jonte to impress guests at your next party, five course dessert degustation for two people at Bacchus, two course a la carte dining experience for two people at Bacchus (excluding grill menu).
    • [INTERPRO'S SEPARATE DRAW] Two Tickets to London Grammar, playing at Riverstage on Sat 7 Mar 2015, 06:00 PM valued at $150, courtesy of Interpro Digital

    Please note: There will be three (3) x Prize Draws - please have 3 x business cards ready on arrival if you would like to participate! 

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Here’s a sneaky peek at the speakers for this event.

James Wright

James Wright

Group Managing Director, Havas Worldwide (which includes responsibility for the multi-award winning Red Agency)

James is a multi-award-winning consultant who has advised some of the world’s biggest brands. Before joining Havas he was a Board Director at international agency Grayling where he led a number of their international accounts, including HSBC, Sony, Jaguar and Land Rover, and also set up and led their pioneering sustainability practice ‘Grayling Future Planet’.

He is responsible for four Havas agencies in Australia: PR agency Red Agency; creative agencies Havas Worldwide Melbourne and Arnold Furnace; and employer branding agency, Havas People. In each of the past three years he has led Havas owned Red Agency to become the most awarded PR team in Australia, which has included winning numerous international awards, including Cannes Lions, Spikes and a D&AD Black Pencil, as well as numerous 'Agency of the Year' accolades. In 2013 he was invited as the sole Australian PR jury member at three prestigious international marketing festivals: CLIOs, Cannes Lions and Cristal Festival.

In 2014 he was named PR Leader of the Year at the Comms Con Awards run by leading marketing trade Mumbrella. In 2008, at the age of just 28, he won the coveted PRCA’s Consultant of the Year (UK) and the same year was named International CSR Leader by PR News USA at their All Stars Awards.

James sits on the Havas PR global leadership committee and is responsible for the companies APAC network, he is also a former National Board Member of the Public Relations Institute of Australia. Current clients include: Origin Energy, Capgemini, United Nations Foundation, WWF Australia and Yahoo!7.

A keen sportsman, James plays cricket and soccer for teams in Sydney's Northern Beaches. He has undertaken numerous international trekking expeditions for charity, including a six day trek in the Himalayas raising over 120,000GBPs for children’s charity ChildLine.

Red Agency on Facebook | YouTube | LinkedIn |  Twitter: @redagency @James_C_Wright

redagency.com.au

redagency.com.au
Scott Esdaile

Scott Esdaile

Director and Co-Founder, Kinfolk Communications

Scott is passionate about understanding our motivations and behaviours and then collaboratively developing strategies and creative ideas that solve brand problems, inspire actions and provide value for consumers.

With experience planning and implementing integrated campaigns for companies of all shapes and sizes, Scott is excited by the constantly evolving nature of today's advertising industry and the opportunities this brings for brands that are strategically driven, creatively nimble and have an eye on effectiveness.

LinkedIn | Twitter: @kinfolksays @scottesdaile

thekinfolk.com.au

thekinfolk.com.au
Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

catmatson.com.au

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