Crafting Content for Social Media Success

The latest techniques to get your edge and keep it

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24th Jul 2018

6:00pm - 8:00pm

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Botanic Gardens Cafe

152 Mount Coot-tha Rd
Mount Coot-tha QLD 4066

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Panel of speakers

Panel Facilitator: James Gauci, Senior Digital Manager LinkedIn | Twitter: @jamesgauci

  • More event details

    Gone are the days when a solid listicle or carefully chosen Insta filter would take you crazy-viral and earn you a promotion. Audience expectations are now sky-high, and competition for attention has reached saturation point. Social media audiences are more discerning than ever, regularly weeding their garden of likes, follows, and even accounts to get the content they want in the way that they want it. How can we possibly cut through?

    Join us as we deep-dive on the latest and greatest in social media and content marketing. We'll cover influencers, podcasts, video, AR, channel optimisation, social listening, and the big shifts happening in social media that will impact our day-to-day lives as content marketers and consumers. 

    During this panel, you'll discover

    • Hot tips, tricks and advice on how to make great content for a satisfied social audience.

    • Using influencers to drive real results. 

    • Building content for mobile - temporary content, getting the best from video, and the new AR.

    • Reaching Gen Z - what content they want and how they want to get it.

    • Amazing audio - what a great podcast looks like and how to get people to listen. 

    • Too many tools! How to refine your toolkit and avoid bloat.

    • Moving beyond reach to measure real ROI.

    • Being original, and how to stand out in an over-saturated content landscape.

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Business owners and directors

    Panel of speakers

    Panel Facilitator: James Gauci, Senior Digital Manager LinkedIn | Twitter: @jamesgauci

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 


    Networx is information, introductions and inspiration.

  • Transport and directions

    The Botanic Gardens Cafe is situated in the beautiful Botanical Gardens just to the left of the information сentre and entrance to the gardens. Plenty of free parking available.

  • Giveaways

    [VENUE DRAW] $500 Event Voucher (includes $250 off venue hire and $250 off catering), courtesy of Botanic Gardens Cafe & Function Centre & Zen Catering.

    [NETWORX PRIZE] 1 x DJI Osmo Mobile 2 Gimbal valued at $210, courtesy of Interpro Digital

    [NETWORX PRIZE] Double Pass to 'Content Marketing: Shifts, Trends & Results' 22 August, courtesy of Interactive Minds

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Ashton Rigg

Ashton Rigg

Brand Marketing Manager, Youfoodz

Ashton Rigg is a digital marketer and content specialist who spends her days pushing buttons (and boundaries) at Youfoodz - Australia’s market leader in fresh, ready-to-eat meals. 

Ashton gets her kicks developing content strategies, driving social engagement, and ensuring every communication touchpoint is ‘on brand’. 

As a classically trained journalist, Ashton harnessed the power of words to segue into marketing, adding new tools to her belt working for the likes of Flight Centre, Good Food, and Australian Traveller. 

LinkedIn | Twitter: @AshtonRigg @Youfoodz

Kurt Sanders

Kurt Sanders

Director of Strategy, The Content Division

Kurt has more than 10 years experience as a journalist, trainer, content marketing strategist and public speaker, and has worked with brands across a huge range of industries including sales training, health, economic development and tourism. Kurt is the co-host of the Telltale podcast, a resource for marketers who want to learn how storytelling can help brands cut through the marketing clutter.

LinkedIn | Twitter: @sanderlands @thecontentdiv

Flo Le Mens

Flo Le Mens

Senior Digital Officer, CQUniversity Australia

Flo Le Mens is a digital marketing and social media specialist with eight years of experience. He has worked on groundbreaking projects for innovative brands and agencies in state government and the education, insurance, social media and tourism industries.

Flo has been working at CQUniversity Australia where he has been responsible for developing, implementing and expanding the University’s online marketing and social media strategies.

LinkedIn | Twitter: @florentlm @CQUni 

Panel Facilitator: James Gauci

Panel Facilitator: James Gauci

Digital Director, PPQ

James is an agile leader and delivery specialist with a keen interest in technology and creativity. Over his 10-year career he has led cross-functional teams to deliver award-winning projects for the likes of Spotify, MTV, Northwestern Mutual, Brisbane Festival and many others. James is also an experienced general manager, having overseen operations and digital transformation initiatives in for-profit and for-purpose contexts, yielding improvements in profitability, productivity, culture, and customer satisfaction.

James is Digital Director at Personalised Plates Queensland, Non-Executive Director at Metro Arts, and sits on the national management committee of the IEEE Society on Social Implications of Technology (SSIT). He holds an MBA from Deakin University.

LinkedIn | Twitter: @jamesgauci 

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