Crafting Content for Social Media Success

Gone are the days when a solid listicle or carefully chosen Insta filter would take you crazy-viral and earn you a promotion. Audience expectations are now sky-high, and competition for attention has reached saturation point. Social media audiences are more discerning than ever, regularly weeding their garden of likes, follows, and even accounts to get the content they want in the way that they want it. How can we possibly cut through?

Join us as we deep-dive on the latest and greatest in social media and content marketing. We'll cover influencers, podcasts, video, AR, channel optimisation, social listening, and the big shifts happening in social media that will impact our day-to-day lives as content marketers and consumers. 

During this panel, you'll discover

• Hot tips, tricks and advice on how to make great content for a satisfied social audience.

• Using influencers to drive real results. 

• Building content for mobile - temporary content, getting the best from video, and the new AR.

• Reaching Gen Z - what content they want and how they want to get it.

• Amazing audio - what a great podcast looks like and how to get people to listen. 

• Too many tools! How to refine your toolkit and avoid bloat.

• Moving beyond reach to measure real ROI.

• Being original, and how to stand out in an over-saturated content landscape.

Who would benefit from attending

• Marketing, digital and communication professionals
• Business owners and directors

Panel of speakers

• Ashton Rigg, Brand Marketing Manager, Youfoodz LinkedIn | Twitter: @AshtonRigg @Youfoodz
• Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Twitter: @sanderlands @thecontentdiv
• Flo Le Mens, Senior Digital Officer, CQUniversity Australia LinkedIn | Twitter: @florentlm @CQUni 

Panel Facilitator: James Gauci, Senior Digital Manager LinkedIn | Twitter: @jamesgauci

MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

Event hashtag is #nxbris

Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents

Ticket inclusions

Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 

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Networx is information, introductions and inspiration.

The Botanic Gardens Cafe is situated in the beautiful Botanical Gardens just to the left of the information сentre and entrance to the gardens. Plenty of free parking available.

[VENUE DRAW] $500 Event Voucher (includes $250 off venue hire and $250 off catering), courtesy of Botanic Gardens Cafe & Function Centre & Zen Catering.

[NETWORX PRIZE] 1 x DJI Osmo Mobile 2 Gimbal valued at $210, courtesy of Interpro Digital. 

[NETWORX PRIZE] Double Pass to 'Content Marketing: Shifts, Trends & Results' 22 August, courtesy of Interactive Minds.